Responsibilities
- Acquisition ownership & growth strategy - Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.
- Paid acquisition - Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
- Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
- Collaborate with design/content to produce high-converting ads and landing pages.
- SEO growth (strategy + collaboration) - Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
- Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
- Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.
- Native China channels & partnerships - Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.
- Market intelligence & competitor advantage - Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
- Bring competitor-informed playbooks and adapt them to our product and brand.
- Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.
- Cross-functional leadership - Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
- Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.
Requirements
- Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
- Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
- At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
- Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
- Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
- Fluent Mandarin and strong working proficiency in English (written and verbal).
- Comfortable operating independently in a fast-paced international environment.
Nice to Have
- Experience working at a proxy / scraping / VPN competitor or a similar China-focused tech company.
- Experience with B2B SaaS and/or developer-targeted products.
- Experience with partnerships/affiliates in China.
- Understanding of China internet policies and constraints affecting marketing and distribution.
Benefits
- Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
- Learning & development: online courses and trainings.
- Mental health apps.
- Workation.
- Full remote environment.
- Company-sponsored tech.
Team
Team size: 500+
Additional Information
- Fluent Mandarin and strong working proficiency in English (written and verbal).
