About the Role
We are seeking a strategic marketer to design, execute, and optimize performance-driven campaigns across digital channels. The ideal candidate will combine analytical rigor with creative problem-solving to drive measurable growth and improve customer lifecycle value.
Responsibilities
- Develop and manage paid acquisition strategies across digital platforms
- Design and launch A/B tests to improve conversion rates
- Analyze campaign performance using data analytics tools
- Optimize user funnels from first touch to conversion
- Collaborate with creative teams to produce high-performing ad content
- Manage media budgets and allocate spend based on ROI
- Track and report on key performance metrics including CAC and LTV
- Identify new growth opportunities through market and user research
- Implement tracking systems for accurate attribution
- Work closely with product teams to align growth initiatives
- Scale successful campaigns across new channels and regions
- Use CRM tools to support retention and re-engagement efforts
- Monitor competitive landscape and adjust strategy accordingly
- Ensure compliance with advertising platform policies
- Lead vendor relationships for ad tech and analytics partners
- Develop audience segmentation models for targeted campaigns
- Refine messaging based on user feedback and performance data
- Drive experimentation roadmap for growth team
- Maintain documentation of campaign learnings and best practices
- Present insights and recommendations to leadership team
Nice to Have
- Experience scaling marketing efforts in early to mid-stage startups
- Background in behavioral psychology or user research
- Familiarity with privacy regulations like HIPAA or GDPR
- Experience with mobile app user acquisition
- Knowledge of SEO and organic growth tactics
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid remote and office setup
Team
Cross-functional team focused on scalable user acquisition
Our Mission
We are dedicated to improving access to mental health care through technology and personalized support. Our platform connects users with licensed professionals while reducing barriers to entry.
Growth Goals
We aim to double our active user base in the next 12 months through targeted campaigns, improved onboarding, and data-informed optimizations across the customer journey.
Available for qualified candidates
