About the Role
We are seeking a marketer skilled in performance advertising to manage and optimize digital campaigns that drive user growth. The ideal candidate will use analytics, A/B testing, and platform expertise to improve ROI across paid channels.
Responsibilities
- Design and execute paid acquisition strategies across digital platforms
- Manage and optimize budgets for maximum return on ad spend
- Track, analyze, and report on campaign performance using analytics tools
- Collaborate with creative teams to develop high-converting ad assets
- Conduct A/B testing to refine targeting and messaging
- Use data insights to adjust campaign tactics in real time
- Monitor key performance indicators including CAC, LTV, and ROAS
- Optimize landing pages for conversion rate improvements
- Work closely with product teams to align marketing with user experience
- Develop audience segmentation strategies for improved targeting
- Stay updated on industry trends and emerging advertising platforms
- Manage relationships with third-party ad tech vendors
- Ensure compliance with platform policies and data privacy standards
- Scale successful campaigns across new regions or verticals
- Maintain documentation of campaign strategies and results
Nice to Have
- Background in machine learning or AI-driven applications
- Experience scaling user acquisition for B2B tech products
- Certifications in Google Ads or Meta Blueprint
- Hands-on experience with programmatic advertising platforms
- Knowledge of CRM and email marketing tools
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Full remote, based on Malta timezone
Team
Part of a fast-growing AI technology team focused on scalable user acquisition
Tech Stack
- Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- Google Analytics 4, Mixpanel, Hotjar
- Looker Studio, Google Sheets, Airtable
- HubSpot, Zapier, Segment
Growth Philosophy
- We prioritize sustainable acquisition over short-term spikes
- Every campaign is built on testable hypotheses
- Creativity is grounded in data, not assumptions
- We value transparency, iteration, and accountability
Not applicable; remote role based in Malta
