Culligan Harvey is seeking a Performance & Insight Manager to spearhead customer growth through data-driven offline marketing initiatives. This role blends analytical prowess with direct channel management, delivering insights, measurements, and reporting to enhance overall marketing effectiveness.
What You'll Do
- Design and oversee a robust offline acquisition strategy across channels such as direct mail, print, inserts, door drops, partnerships, radio, and OOH.
- Craft annual and quarterly channel plans aligned with customer growth objectives and budget targets.
- Lead briefing, creative development, production, and execution of campaigns, ensuring adherence to brand and compliance standards.
- Foster and manage relationships with agencies and suppliers to guarantee cost-effective delivery and high-quality output.
- Own reporting of all offline and wider marketing performance, including response rates, CPA, ROI, and attribution.
- Build weekly, monthly, and quarterly dashboards and circulate insight-led commentary to stakeholders.
- Provide post-campaign analysis with clear recommendations to improve future delivery.
- Analyse customer behaviour, segmentation, audience performance, and purchasing patterns to inform targeting and channel planning.
- Partner with Data & Insight teams to select the right audiences and segments for campaigns.
- Analyse customer journeys and funnels to uncover key factors influencing acquisition.
- Lead structured test-and-learn programmes across offline channels (creative, formats, offers, targeting, frequency).
- Analyse uplift, attribution, and incremental impact to measure the contribution of each channel.
- Refine the channel mix, allocate spending wisely, and innovate creative strategies to enhance ROI.
- Support the development of marketing measurement methodologies, including attribution models and response forecasting.
- Work closely with Brand, Digital Acquisition, CRM, and the Sales team to ensure integrated marketing execution.
- Partner with Finance on budgeting, forecasting, and performance reconciliation.
- Present insights, recommendations, and performance updates to senior stakeholders.
- Champion data literacy and evidence-based decision-making across the marketing function.
What We're Looking For
- Demonstrated expertise in offline marketing, campaign management, and/or direct response strategies.
- Exceptional analytical abilities and insight generation.
- Solid background in performance reporting.
- Thorough knowledge of attribution, ROI assessment, and marketing effectiveness.
- Skilled in utilising analytics and reporting tools like Power BI, Google Analytics, Excel.
- Proven experience in managing agencies and supplier relationships.
- Self-motivated and adept at driving projects from inception to completion.
- Background in dynamic, entrepreneurial settings.
- Outstanding communication skills.
Technical Stack
- Power BI
- Google Analytics
- Excel
Team & Environment
You will be a key member of our Marketing team.
Benefits & Compensation
- 25 Days Holiday + Bank Holidays
- Flexible Holiday Scheme (buy or sell up to 5 days of your annual leave)
- Substantial employee discount on water softeners plus 30% discount for friends and family
- Perks at Work retail/leisure/travel discounts and more
- Cycle to work program
- Wellbeing programs
- Free eye test plus contribution towards prescription glasses
- Enhanced maternity & paternity leave
- Free fruits daily and free coffee on Fridays
- Social events: Summer Family BBQ and Annual Awards + activities and fundraisers throughout the year
- Paid volunteering day
- Relaxed Dress Code
- Access to ongoing learning and development through our online learning platforms
Culligan Harvey is an equal opportunity employer.
