Responsibilities
- Analyze product usage data and engagement metrics to identify drop-off points, retention patterns, and opportunities for intervention across the patient journey — from activation through treatment completion.
- Own configuration and optimization of engagement journeys in Iterable — including push notifications, SMS, in-app messages, email, lifecycle messaging, re-engagement flows, and frequency capping.
- Design and run experiments to test engagement hypotheses: define success metrics, monitor results, analyze outcomes, and present actionable recommendations to product leadership.
- Conduct user research — interviews, survey analysis, and support channel review — to understand where and why patients disengage from treatment.
- Build and maintain analytics dashboards in PostHog to track activation, session completion, diary adherence, re-engagement rates, and other engagement metrics.
- Synthesize qualitative and quantitative engagement insights into clear recommendations that the product and clinical teams can act on.
- Collaborate with design and clinical teams to propose UX and messaging improvements that address identified engagement gaps.
- Leverage AI tools (e.g., Claude, ChatGPT) to accelerate research synthesis, experiment analysis, and engagement copy iteration.
Requirements
- 2–4 years of experience in engagement, lifecycle marketing, growth, or a related analytical role — ideally in a mobile app environment
- Hands-on proficiency with an engagement platform (Iterable, Braze, Customer.io, or similar) — you've built and optimized journeys, not just reported on them
- Experience with product analytics tools (PostHog, Amplitude, Mixpanel, or similar) and comfort building dashboards and running ad hoc analyses
- Demonstrated experience running experiments and making data-informed decisions about messaging, timing, and channel strategy
- Deep empathy for users and curiosity about why people engage or disengage with products — you dig into the data but also talk to users
- Strong communication skills — you can synthesize findings into clear recommendations and present them to cross-functional stakeholders
- Self-directed and organized — you manage your own workstreams and drive projects to completion with minimal oversight
Nice to Have
- Experience working on learning products, behavior change apps, or self-improvement platforms where sustained engagement is the core challenge
- Familiarity with SQL or willingness to develop data querying skills
- Experience with digital therapeutics, health tech, or regulated health software
- Comfort with AI-assisted workflows and willingness to experiment with AI tools for copy generation, research synthesis, and analysis
- Working knowledge of Figma — enough to annotate flows or propose UX changes in context
- Interest in transitioning into product management — you see this role as an opportunity to build analytical, research, and cross-functional skills that prepare you for a PM career path
Work Arrangement
Remote (Worldwide)
Additional Information
- This role is ideal for someone with 2–4 years of experience in engagement, lifecycle marketing, or growth who is analytically rigorous, deeply empathetic toward users, and wants to work at the intersection of technology and evidence-based mental health care.
- The hourly rate range for this contractor position is $60.00 - $80.00 per hour. This range reflects the target hourly rate for the engagement and may vary based on experience, scope of work, location, and engagement structure. The hourly rate is the sole and full compensation provided for this contractor position. Rates are determined by role requirements, level, and market factors. The range displayed reflects the minimum and maximum target hourly rates for this engagement. Final rates are determined based on relevant skills, experience, availability, and the specific terms of the engagement. Compensation for contractors does not include benefits, paid time off, or other employee benefits and is subject to change based on business needs.
- We at Big Health are on a mission to bring millions back to good mental health, in order to do so, we need to reflect the diversity of those we intend to serve. We’re an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect. Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Big Health participates in E-Verify for all new hires in the United States. Big Health may use artificial intelligence tools (AI) to support certain US hiring processes, such as reviewing applications, analyzing resumes, or assessing responses. These tools may assist our US recruitment team, but do not replace our human judgment. Our recruitment process is supervised by humans and final hiring determinations are ultimately made by humans. Big Health does not use AI to support its UK hiring processes.
