Penn State University is hiring a Part-Time Marketing Strategist to support research commercialization and intellectual property marketing efforts within the Office of Research Business Development, Marketing & Communications. You will drive revenue generation through targeted marketing, plan events, and support strategic initiatives tied to Penn State's commercialization roadmap.
What You'll Do
- Promote Penn State's intellectual property and research innovations to external audiences including industry, investors, and economic development partners.
- Develop marketing collateral and digital content tailored to commercialization goals.
- Work with the Office of Technology Transfer to translate technical content into compelling marketing narratives.
- Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
- Support and manage logistics for commercialization-focused events such as networking sessions, investor forums, pitch events, and panel discussions.
- Coordinate with internal and external stakeholders to manage invitations, space, catering, run-of-show, speaker support, and post-event follow-up.
- Contribute to the development of event-related marketing assets and promotions like emails, landing pages, and social content.
- Assist in executing tactics that advance Penn State's commercialization roadmap.
- Participate in cross-functional planning sessions and contribute to tracking progress of strategic initiatives.
- Analyze marketing and engagement metrics to refine campaigns and event strategies.
- Report outcomes related to lead generation, partner engagement, and intellectual property interest.
What We're Looking For
- Experience in marketing strategy, preferably in research, technology transfer, or startup and innovation ecosystems.
- Demonstrated ability to translate complex or technical information into compelling, market-facing messages.
- Familiarity with CRM tools (HubSpot preferred) and event management platforms.
- Experience planning and executing professional events, both virtual and in-person.
- Strong project management, writing, and stakeholder engagement skills.
- Must be a U.S. Citizen.
Nice to Have
- Experience in a university or research-intensive organization.
- Understanding of intellectual property marketing or B2B sales cycles for emerging technology.
- Proficiency with platforms such as PowerBI, Adobe Creative Suite, or Canva.
Technical Stack
- HubSpot
- Event management platforms
- PowerBI
- Adobe Creative Suite
- Canva
Team & Environment
You will join the Office of Research Business Development, Marketing & Communications within the Office of the Senior Vice President for Research (OSVPR).
Work Mode
This role follows a hybrid work mode.
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
