Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
- Take full ownership of campaign performance and results from strategy through execution
- Manage multiple client ad accounts simultaneously with varying budgets and objectives
- Conduct keyword research, audience targeting, and competitive analysis
- Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
- Implement unit testing methodologies to validate campaign components before launch
- Monitor campaign performance daily and make data-driven optimizations
- Manage ad budgets efficiently to maximize ROI for clients
- Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
- Proactively research and recommend new media opportunities and platforms to expand client reach
- Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches
- Develop advertising strategies aligned with client business goals
- Stay current on platform updates, best practices, and industry trends
- Identify opportunities for campaign expansion and improvement
- Recommend budget adjustments based on performance data
- Collaborate with content and design teams on ad creative needs
- Create clear, actionable monthly performance reports for clients
- Provide strategic recommendations based on campaign data and market insights
- Communicate campaign performance, insights, and recommendations to account managers
- Participate in client calls when needed to discuss strategy and results
- Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.
