Requirements
- 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Experience with audience segmentation by tier, job title etc.
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- You’re quality-obsessed and have not lost your soul for advertising
Additional Information
- Travel to visit clients approximately once per year, per client or as needed
- Work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California
- Operate 100% virtually from your home office
- Collaborate with colleagues through virtual meetings (Zoom), and Slack
- Operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary
- Remain stationary for extended periods
- Observe and interpret written and/or verbal communication
- Have reliable internet access, and a professional background
