Maxana is hiring a Paid Meta Ads Creative Specialist to develop high-performing creative solutions for Meta advertising campaigns that drive engagement and conversions for a HealthTech client. You will collaborate with a creative director to conceptualize and produce innovative ad creatives, leveraging data insights for optimization.

What You'll Do

Create compelling ad creatives for Meta (Facebook and Instagram) that effectively communicate the client's value proposition.
Create high-performing, scalable ads, both static and animated (GIFs), combining performance-driven strategy with strong visual craft.
Collaborate with cross-functional teams to gather insights and requirements for targeting and messaging.
Analyze campaign performance metrics and conduct A/B testing to refine creative strategies.
Stay up-to-date with Meta’s advertising policies and best practices to ensure compliance and optimal performance.
Develop and maintain brand guidelines and ensure consistency across all creative assets.
Assist in visual storytelling that enhances user experience and increases audience engagement.

What We're Looking For

4+ years of experience in advertising creative, specifically for Meta platforms (Facebook and Instagram).
Hands-on experience creating high-performing, scalable ads, both static and animated (GIFs).
Proven track record of producing high-performing ad creatives that drive engagement and conversion.
Portfolio shows proven results and premium design sensibility.
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and familiarity with Figma.
Strong understanding of Meta’s ad formats, including image, video, carousel, and collection ads.
Analytical mindset with the ability to interpret data and adjust creative strategies accordingly.
Excellent communication skills and a collaborative approach to work within multidisciplinary teams.

Nice to Have

Experience working within the health or wellness industry.
Familiarity with performance marketing metrics and experience utilizing them to inform creative decisions.
Knowledge of emerging trends in digital advertising and social media marketing.