Directive is seeking a creative and ambitious Digital Designer to join their remote-first team in Mexico. This role focuses on creating performance-driven visual assets for B2B SaaS and enterprise technology brands across digital marketing channels such as LinkedIn, Meta, YouTube, and TikTok, with design decisions directly impacting business outcomes through A/B testing, CRO, and data-informed strategies.
What You'll Do
- Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
- Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
- Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
- Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
- Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
- Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs.
- Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
- Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
- Continuously iterate and refine designs based on feedback, data insights, and testing outcome.
- Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met.
- Stay updated on industry trends, best practices, and emerging technologies related to CRO and user experience design.
What We're Looking For
- 1-3 years experience in graphic design, with a focus on performance drive creative and CRO
- 1 year experience with motion graphics
- Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign
- Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaign
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Technical Stack
Adobe Creative Suite, Figma, Photoshop, Illustrator, InDesign, Adobe Premiere Pro, After Effects, Optimizely, Unbounce, Crazyegg, Zoom, Slack
Team & Environment
Cross-functional teams including media and content teams
Benefits & Compensation
- Set living wage at Directive
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- 100% employer-paid plan for you
- 50% employer contribution for your dependents
- Access to certified therapists through Spring Health
- Membership to Headspace
- Physical therapy through Omada
- Fertility support through Carrott
- Thousands of Aaptiv virtual workouts
- Complimentary One Medical membership for primary and virtual care
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Your Birthday Off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, which scales in total amount over time
Work Mode
100% virtual from home office; option to use offices in Irvine, California. Available to candidates in Mexico, US, Canada, UK, and Australia.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
