Responsibilities
- Work with the NM-WFP team, State Committee, and organizational partners to develop electoral plans including district profiles and an array of tactics like doors, phones, texting, mail, digital, television, etc.
- Develop budgets, and help to fundraise for electoral campaigns.
- Provide campaign management on certain NM-WFP campaigns including voter targeting, list and turf cutting, script writing, and canvass oversight.
- Lead the creation of NM-WFP communication materials for campaigns including mailers, digital ads, television spots, etc.
- Recruit volunteers to support WFP endorsed campaigns through door-to-door canvassing, phone banking, and other campaign activities.
- Lead NM-WFP volunteer support, training, and appreciation efforts to build the state’s largest cadre of campaign volunteers.
- Provide training and technical assistance to endorsed campaigns on: creating district profiles, voter targeting/turf cutting, voter outreach script writing, training and supporting volunteers, design and messaging for mail and digital ads, etc.
- Ensure campaign legal compliance and provide assistance with campaign finance.
- Work with our partner organizations to attend their membership meetings to offer political education and present ways to get involved with NM-WFP activities including electoral and legislative/policy campaigns.
- Develop and implement a plan to engage and grow NM-WFP membership.
- Support our Grassroots Fundraising Strategy to collect dues from NM-WFP Members.
- Attend community events to connect with multiracial working class people and inform them about WFP through tabling and other activities.
- Develop and maintain relationships with members and community leaders to develop grassroots leadership.
- Assist with NM-WFP’s endorsement processes including: Schedule candidate interviews and coalition endorsement meetings; and Compile, score, and create summaries of questionnaires.
- Assist with State Committee and Elected Official Caucus logistics including scheduling meetings and taking minutes.
- Represent NM-WFP in coalition meetings and strategy tables.
- Assist with fundraising goals including researching and applying for grants.
- Assist with event planning and implementation as well as other activities of WFP locally and nationally.
- Maintain accurate volunteer and outreach data in EveryAction and other platforms
- Draft compelling social media content, emails, and other communications to promote NM-WFP electoral and legislative/policy campaigns as well as other political issues that are relevant to the multiracial working class.
- Develop and implement a plan to convert online members and followers to offline volunteers and activists
Requirements
- Experience with electoral campaigning, including field organizing and message development.
- Strong volunteer management and training skills, with an emphasis on cultivating leadership and building sustained grassroots involvement.
- Experience with coalition work and representing an organization in partner spaces in a professional and collaborative manner.
- Proven ability to build and maintain relationships with diverse constituencies, particularly within the multiracial working class.
- Excellent written and verbal communication skills, including the ability to create compelling social media, email, and digital content for outreach and mobilization.
- Highly organized and detail-oriented, with the ability to manage multiple projects, track data, and meet deadlines in a fast-paced, campaign-oriented environment.
- Ability to work independently and collaboratively with teams across geographies, in a hybrid and remote settings.
- Deep and demonstrated commitment to racial, gender, and economic justice
- Intermediate computer skills, including GSuite (Gmail, Google Docs & Spreadsheets) and Zoom.
- Experience with mobilization platforms (Mobilize, Scale to Win, Spoke, Action Network, Mobile Commons, etc.), or willingness and ability to learn quickly.
- Experience with VAN, Votivate, or other voter file software, or willingness and ability to learn quickly.
- Experience with graphic design software, or willingness and ability to learn.
- Valid driver’s license and reliable transportation to attend in-person events.
Nice to Have
- Bilingual Spanish/English.
- Experience placing programmatic and social media digital ads.
- Understanding of New Mexico social justice and political ecosystem.
Additional Information
- The position is full time, and hybrid. It will require staggered office hours in Albuquerque approximately 2-3 days weekly. Occasional event assistance in New Mexico during evenings and weekends will be required.
- WFP is a unionized workplace. This is a nonmanagerial role eligible to join WFP's staff bargaining unit after six months of employment. WFP's union employees are represented by the New York Metropolitan Area Joint Board, Workers United union.
