Responsibilities
- Design, initiate, and refine paid advertising campaigns in the Dating sector using Native platforms such as Taboola, Outbrain, and Revcontent, along with Criteo and alternative traffic channels.
- Oversee and expand large-scale monthly advertising budgets while maintaining cost efficiency and positive returns.
- Track and enhance key performance indicators including cost per acquisition, return on ad spend, click-through rate, conversion rate, and customer lifetime value.
- Execute systematic A/B tests on creatives, audience segments, bidding methods, and conversion pathways.
- Discover and evaluate emerging traffic sources and potential avenues for business growth.
- Interpret campaign analytics to produce practical insights that inform scaling strategies.
- Retain complete accountability for campaign outcomes and budget distribution.
- Keep informed about platform developments, algorithmic updates, and shifts in industry trends.
Work Arrangement
Remote (Worldwide)
