Join Leadtech as a Senior Mobile Marketing Analyst and take ownership of scaling paid social channels and driving strategic user acquisition decisions. You will analyze marketing data to optimize performance and maximize ROI across key platforms.

What You'll Do

Lead complex analysis of paid social channels to provide actionable insights on CTR, CPC, CPA, and ROAS.
Identify opportunities to improve campaign performance through ad targeting, creative optimization, and budget allocation.
Collaborate with user acquisition teams on audience segmentation, bidding strategies, and ad placements.
Create dashboards and reports, define key metrics, and ensure data integrity.
Conduct competitive and market analysis to identify growth opportunities.
Design and execute tests to enhance user engagement and conversion rates.
Evaluate the performance of apps, regions, countries, and traffic sources.
Check and analyze data in advertising platforms and BI systems.
Support integrations with advertising platforms and analytical tools.
Explore insights to optimize marketing strategies and identify non-obvious metric correlations.
Investigate audience behavior and the impact of creatives on acquisition.
Research traffic types and enhance understanding of advertising channel algorithms.

What We're Looking For

Minimum of 3 years of experience in similar roles.
Advanced SQL skills for data manipulation and analysis.
Proven experience in data visualization using tools like Tableau or Looker Studio.
Strong analytical and creative thinking skills, with the ability to clearly articulate approach, process, and results.
Excellent communication skills, capable of presenting data in a clear and compelling manner.
Ability to manage multiple projects, plan effectively, prioritize, and meet deadlines.

Nice to Have

Familiarity with tools like Appsflyer, Adjust, GA, Firebase, SKAdNetwork.

Technical Stack

SQL, Tableau, Looker Studio, Google Ads, Meta, Appsflyer, Adjust, GA, Firebase, SKAdNetwork

Benefits & Compensation

Flexible career path with personalized internal training.
Annual budget for external learning opportunities.
Flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end).
Option of working full remote or from Barcelona office.
Free Friday afternoons with a 7-hour workday.
35-hour workweek in July and August.
Competitive salary.
Full-time permanent contract.
Top-tier private health insurance including dental and psychological services.
25 days of vacation plus birthday off, with flexible vacation options—no blackout days.
Office perks: free coffee, fresh fruit, snacks, game room, rooftop terrace.
Ticket restaurant and nursery vouchers, paid directly from gross salary.

Work Mode

This is a hybrid role based in Barcelona, offering the flexibility to work fully remote or from the office.

Leadtech is an Equal Employment Opportunity (EEO) Employer, encouraging applications from people with different backgrounds, interests, and personal circumstances, regardless of race, gender, age, religion, nationality, sexual orientation, gender identity, gender expression, and/or disabilities.