Sigma Marketing LLC is hiring a Meta Ads Specialist to strategize, execute, and optimize Meta ads campaigns for acquiring new players for sweepstakes brands in the US. You will manage high budgets, ensure compliance, and continuously test new strategies to drive growth.

What You'll Do

Strategize, execute, and optimize Meta ads campaigns aimed at acquiring new players for sweepstakes brands in the US.
Design and iterate on funnel structures including ad creatives, landing pages, and post-click experiences to maximize conversion rates.
Monitor and optimize daily campaign performance metrics: CTR, CVR, CPA, ROAS, etc.
Work closely with design teams to test and improve creative concepts, formats, and messaging.
Manage high monthly budgets efficiently, scaling winning campaigns and controlling costs.
Maintain compliance with Meta’s advertising policies and US state-level iGaming regulations.
Continuously test new audiences, placements, and ad strategies to drive sustained growth.

What We're Looking For

2+ years of hands-on experience managing Meta (Facebook) ads in the iGaming industry.
Deep understanding of Meta Ads Manager, conversion tracking, and pixel implementation.
Familiarity with real-money gaming compliance, ad disapprovals, and creative workarounds.
Proven ability to hit performance goals (CPA/ROAS) and scale campaigns profitably.
Strong analytical mindset – experience with attribution tools like Google Analytics, GTM etc.
Fluent in building audience strategies including lookalikes, retargeting, and first-party data use.