About the Role
The role involves managing digital media buying activities, selecting appropriate channels, monitoring performance, and adjusting strategies to meet campaign goals for clients in Portugal.
Responsibilities
- Plan and launch paid advertising campaigns across digital platforms
- Select suitable media channels based on audience and budget
- Negotiate rates and placements with publishers and ad networks
- Monitor campaign performance using analytics tools
- Optimize bids and targeting to improve ROI
- Prepare reports on campaign results and insights
- Stay updated on digital advertising trends and platform changes
- Collaborate with creative teams to align ad content with strategy
- Manage budgets and forecast spending across campaigns
- Ensure compliance with advertising standards and regulations
- Identify new opportunities for audience reach and engagement
- Work closely with account managers and clients
- Adjust strategies based on performance data
- Track key performance indicators such as CTR, CPC, and conversion rates
- Use A/B testing to refine ad effectiveness
- Maintain accurate records of media plans and placements
- Coordinate with external vendors when necessary
- Support the development of media proposals
- Respond to client feedback on campaign performance
- Implement tracking and conversion pixels correctly
- Manage timelines for campaign rollouts and deadlines
- Conduct competitor analysis in digital media space
- Ensure brand consistency across all ad materials
- Handle multiple campaigns simultaneously
- Provide recommendations for future media investments
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid
Team
Collaborative team focused on digital performance marketing
Why Join Us
- Opportunity to work on diverse digital campaigns in a growing market
- Supportive environment that values innovation and professional growth
What We Offer
- Flexible working hours
- Professional development opportunities
- Health and wellness benefits
- Remote work options within Portugal
Not available
