About the Role
The ideal candidate will be responsible for planning, executing, and optimizing digital media campaigns using native advertising networks, demand-side platforms, and programmatic channels. This role requires strong analytical skills, experience with real-time bidding systems, and a deep understanding of audience targeting and conversion optimization.
Responsibilities
- Plan and execute native advertising campaigns across various networks
- Manage programmatic ad buys using demand-side platforms
- Monitor and adjust bids to maintain optimal cost-per-acquisition metrics
- Analyze campaign performance data to identify trends and opportunities
- Optimize targeting parameters including audience segments and geographic focus
- Collaborate with creative teams to align ad content with campaign goals
- Track key performance indicators such as CTR, conversion rate, and ROAS
- Allocate budget efficiently across channels and campaigns
- Troubleshoot underperforming ads and implement corrective actions
- Stay current with changes in programmatic advertising technologies
- Generate regular performance reports for internal stakeholders
- Ensure compliance with platform-specific advertising policies
- Test new ad formats and placements for performance improvements
- Work with data providers to refine audience targeting strategies
- Integrate third-party tracking and attribution tools
- Manage pixel deployment and tracking consistency
- Coordinate with account managers on client objectives
- Evaluate new media partners and platforms for testing
- Maintain detailed records of campaign settings and changes
- Use A/B testing methodologies to improve ad performance
- Respond to performance fluctuations with timely optimizations
- Support forecasting and campaign planning processes
- Ensure brand safety across all programmatic placements
- Leverage lookalike and retargeting audiences effectively
- Apply data insights to refine media strategy continuously
Compensation
Competitive hourly rate based on experience
Work Arrangement
Remote position with flexible hours
Team
Part of a performance-driven marketing team focused on scalable digital campaigns
What We Offer
- Opportunity to work with high-traffic digital campaigns
- Exposure to cutting-edge programmatic technologies
- Flexible work environment with remote capabilities
- Performance-based growth and recognition
Application Process
- Submit resume and cover letter
- Include examples of past campaign performance
- Shortlisted candidates will be contacted for interview
Not available
