About the Role
The role involves planning and executing paid media campaigns across digital channels, ensuring efficient budget allocation and strong return on investment through performance analysis and optimization.
Responsibilities
- Plan and manage digital advertising campaigns across multiple platforms
- Analyze market trends to identify optimal media opportunities
- Negotiate advertising rates and secure favorable placement terms
- Monitor campaign performance using analytics tools
- Optimize media plans based on real-time data and KPIs
- Collaborate with creative teams to align messaging with media strategy
- Produce detailed performance reports for stakeholders
- Manage media budgets to ensure cost-efficiency
- Identify target audiences using demographic and behavioral data
- Coordinate with external agencies and vendors
- Ensure brand consistency across all media placements
- Stay updated on changes in digital advertising platforms
- Implement A/B testing to refine media strategies
- Track key performance indicators such as CTR and conversion rates
- Use data insights to adjust bidding strategies
- Maintain accurate records of media spend and placements
- Evaluate third-party media partners for reliability and reach
- Support the development of seasonal and promotional campaigns
- Align media planning with overall marketing objectives
- Ensure compliance with advertising regulations in the region
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Hybrid work model with office presence in Milan
Team
Part of the growth marketing team focused on customer acquisition
Why This Role Matters
- This position plays a key role in shaping how the brand reaches new customers in Italy through strategic media investments.
- Your work will directly influence campaign effectiveness and customer growth metrics.
What You’ll Work With
- Access to leading advertising platforms and analytics tools.
- Collaboration with data analysts, creatives, and product marketers.
Available for qualified candidates requiring relocation
