Fortrea is looking for a Marketing Senior Manager to join our marketing team. In this role, you will support the development and execution of therapy-specific marketing strategies that advance business priorities and customer engagement. You will work closely with scientific, clinical, and commercial stakeholders to translate complex therapeutic expertise into compelling, compliant marketing campaigns, content, and programs.

What You'll Do

Support the delivery of the wider marketing teams’ strategic objectives, growing assigned aspects of the company brand identity and driving high-quality leads.
Partner with scientific, clinical, and commercial stakeholders to translate therapeutic expertise and market insights into clear, compliant messaging, campaigns, and programs.
Monitor the competitive landscape, market trends, and marketing performance metrics within assigned therapy areas to inform strategic recommendations.
Formulate and maintain marketing plans to promote assigned areas of the business.
Build marketing assets and coordinate execution across digital and offline channels.
Lead the development, maintenance, and optimization of marketing assets, including websites, content, and sales enablement materials.
Analyze campaign performance and recommend tests, optimizations, and strategic improvements.
Collaborate effectively across teams, demonstrate sound judgment, and balance multiple priorities in a fast-paced environment.
Maintain calendars, trackers, and documentation to ensure visibility and accountability across projects.
Apply strong project management, analytical, and communication skills to drive cross-functional alignment and resolve issues.

What We're Looking For

Bachelor’s degree in Marketing, Communications, Business, or a related field; Fortrea may consider relevant and equivalent experience in lieu of educational requirements.
Significant experience in healthcare marketing, with demonstrated success in campaign execution and content development.
Strong written and verbal communication skills, with demonstrated stakeholder management capabilities.
Proficiency in Microsoft 365 and collaboration tools.
Advanced analytical skills with experience in campaign testing, optimization, and performance reporting.
Experience with marketing automation platforms and CRM systems.
Fluent in English.
Experience managing timelines and regulatory review processes.
Familiarity with performance analytics and optimization strategies.