About the Role
The Marketing Programs Coordinator will manage email campaigns from concept to delivery, ensuring alignment with marketing goals and brand standards while analyzing performance to inform future initiatives.
Responsibilities
- Develop and schedule email campaigns in coordination with marketing objectives
- Collaborate with content and design teams to produce engaging email assets
- Maintain email templates and ensure consistent branding across all messages
- Segment audiences to improve targeting and campaign relevance
- Monitor deliverability and inbox placement rates
- Track and report on key performance metrics including open rates and conversions
- Conduct A/B testing to optimize subject lines, content, and send times
- Ensure compliance with data privacy regulations and email best practices
- Support lead nurturing workflows through automated email sequences
- Troubleshoot technical issues related to email deployment
- Coordinate campaign timelines with cross-functional stakeholders
- Update and manage contact lists and suppression lists
- Assist in the development of email content calendars
- Respond to internal requests for email campaign data and insights
- Stay current with email marketing trends and platform updates
Compensation
Competitive salary and benefits package
Work Arrangement
Remote with flexible hours
Team
Collaborative marketing team focused on demand generation and campaign execution
Why This Role Matters
Email remains a core channel for customer engagement and conversion. This role directly impacts revenue by ensuring timely, relevant, and effective communication with prospects and customers.
Growth Opportunities
This position offers a clear path to advance into senior marketing or campaign management roles with demonstrated performance and initiative.
Not available
