The Marketing Manager - Oncology will play a pivotal role in shaping and executing the commercial strategy for oncology products across key markets. This position requires a strategic thinker who can translate business objectives into actionable marketing plans, drive product differentiation, and ensure successful market entry and lifecycle management. The role involves close collaboration with cross-functional teams including Sales, Regulatory Affairs, Business Development, and Portfolio Strategy to maximize the commercial potential of both new and existing products. The ideal candidate will have deep expertise in oncology therapeutics, strong analytical capabilities, and a proven track record in launching and scaling pharmaceutical products in competitive environments.
Responsibilities
- Create detailed marketing and growth strategies tailored to individual countries, using historical data, market trends, and national growth objectives.
- Define business models, assess potential risks, prioritize product portfolios, and evaluate distribution channels in coordination with business leadership and strategy teams.
- Communicate strategic plans to senior executives and convert them into actionable annual execution plans.
- Explore and advance new growth avenues beyond existing operations, including novel channels, partnerships, and capability development.
- Lead complex cross-functional projects such as new marketing approaches, sales team restructures, or packaging innovations, ensuring readiness and approvals.
- Support country leadership and collaborate with Centers of Excellence (COE) and other teams to implement key strategic initiatives.
- Ensure successful market entry of first-to-generic-late (FGTL) products and differentiated follow-the-market (FTM) launches.
- Guide marketing and brand teams in selecting products based on prescribing patterns, competitive environment, market potential, and internal strengths.
- Work with Marketing, Sales, Business Development, Regulatory Affairs, and Portfolio teams to identify viable products and develop business cases and market access strategies.
- Present portfolio proposals to senior business and COE leaders for approval and finalize prioritization.
- Participate in Integrated Portfolio Development Oversight (IPDO) and portfolio review meetings to monitor progress.
- Build and maintain relationships with key decision-makers and major accounts.
- Provide strategic input for new product launch planning, including assumptions, competitive insights, pricing, forecasts, and channel approaches.
- Ensure full launch readiness from four months prior to launch, covering promotional materials and communication strategies.
- Conduct quarterly post-launch performance reviews during the first year to track results and adjust strategies as needed.
- Translate leadership direction and budget guidance into annual marketing priorities in partnership with business leadership.
- Review and challenge team-developed marketing plans, focusing on competition, pricing, growth potential, forecasts, and investment plans.
- Secure alignment with Sales teams before finalizing plans for leadership approval.
- Monitor monthly execution metrics related to KOL engagement, media campaigns, and digital initiatives.
- Participate in monthly sales and development planning (SDP) and quarterly business reviews to identify risks and recommend corrective actions.
- Oversee the planning, management, and review of the annual marketing budget.
- Identify products suitable for Business Development (BD) pathways in line with strategic goals.
- Conduct feasibility assessments covering strategic alignment, therapy area fit, and pricing potential.
- Lead the creation of business cases and market access strategies for new opportunities.
- Engage with external partners and customers as needed and take part in alliance portfolio and brand performance reviews.
Requirements
- Demonstrated experience in strategic marketing and business growth planning within the pharmaceutical or healthcare sector.
- Proven ability to design and implement country-specific marketing strategies.
- Strong leadership skills with a track record of cross-functional collaboration.
- Experience managing product launches, including pre-launch planning, launch execution, and post-launch evaluation.
- Advanced degree in Business, Life Sciences, Pharmacy, or related field preferred.
- Minimum of 7 years of progressive experience in pharmaceutical marketing, with at least 3 years focused on oncology or specialty therapeutics.
- Strong analytical and data interpretation skills with proficiency in market modeling and forecasting tools.
- Excellent communication and presentation skills, with experience briefing senior executives.
- Proven ability to work in a matrixed, global organization with stakeholders across regions and functions.
- Familiarity with regulatory and compliance requirements in pharmaceutical marketing.
Compensation
Competitive salary with performance-based incentives, comprehensive health benefits, retirement plans, and stock options.
Work Arrangement
Hybrid work model with a combination of remote and office-based work; travel up to 20% may be required.
Team
This role operates within the Global Oncology Commercial Strategy team, reporting to the Head of Oncology Marketing. The team works closely with regional marketing leads, sales leadership, market access, regulatory, and R&D to drive product success across developed and emerging markets.
Additional Information
- This position offers significant career growth opportunities within a global pharmaceutical organization.
- Candidates must be legally authorized to work in the country where the role is based, without sponsorship.
- Dr. Reddy's Laboratories is an Equal Opportunity Employer committed to diversity and inclusion.
- The company supports employee development through structured training programs and mentorship initiatives.
