About the Role
Lead the development and execution of marketing strategies tailored to Latin American markets, driving brand awareness and user engagement through localized initiatives and cross-channel campaigns.
Responsibilities
- Design and manage marketing campaigns specific to Latin American audiences
- Develop content strategies that resonate with regional cultural nuances
- Collaborate with sales and product teams to align messaging and goals
- Monitor campaign performance using analytics tools and adjust tactics accordingly
- Identify new market opportunities and growth levers in the region
- Manage relationships with local partners and vendors
- Produce reports on marketing KPIs for leadership review
- Support the rollout of product updates with targeted communication plans
- Coordinate digital advertising efforts across platforms
- Optimize landing pages and conversion funnels for regional users
- Lead A/B testing initiatives to improve engagement metrics
- Ensure brand consistency across all regional touchpoints
- Gather customer insights through surveys and market research
- Translate global marketing strategies into locally relevant actions
- Drive community engagement through social media and events
- Manage marketing budgets and allocate resources efficiently
- Track competitor activity and adapt positioning as needed
- Work with creative teams to produce region-specific assets
- Support public relations efforts tailored to local media
- Facilitate internal alignment across departments for regional initiatives
- Ensure compliance with local regulations in marketing materials
- Use CRM tools to segment audiences and personalize outreach
- Evaluate ROI of marketing channels and reallocate spend strategically
- Contribute to long-term marketing planning for Latin America
- Stay current with regional digital trends and consumer behavior
Compensation
Competitive salary and benefits package
Work Arrangement
Remote position with flexibility across Latin American time zones
Team
Collaborative marketing team focused on regional growth and engagement
Why This Role Matters
This position plays a key role in expanding market presence across Latin America by shaping how the brand connects with local users. Success in this role directly influences user acquisition, retention, and long-term regional growth.
What We Offer
Opportunity to lead marketing strategy in a high-potential region, flexible work environment, access to professional development resources, and a supportive team that values initiative and creativity.
Not applicable
