This role leads marketing measurement within the Growth department, reporting to the Head of Product Marketing & Media Measurement. It involves managing the marketing effectiveness framework, converting MMM outputs into media investment guidance, and developing reporting systems that support data-driven decisions across Growth, Finance, and Data teams.
Responsibilities
- Manage the marketing effectiveness framework and turn MMM results into actionable media investment strategies
- Create and establish effectiveness reporting tools and dashboards
- Collaborate with engineering and design teams to develop and refine tools, from MMM dashboards to budget optimization interfaces
- Set and monitor KPIs for marketing performance across channels, aligned with marketing and Finance teams
- Act as the main liaison between media/marketing teams and measurement functions
- Lead scenario modeling and budget allocation exercises based on measurement insights
- Ensure stakeholders are informed on the progress and status of effectiveness tools and initiatives
- Identify ways to enhance marketing ROI through data-backed recommendations
Requirements
- Minimum of 5 years of experience in media research, media agency, marketing analytics, or growth marketing
- Experience building a marketing measurement product from initial scoping through deployment
- Strong knowledge of measurement methodologies including MMM, incrementality testing, and attribution
- Familiarity with tools for scenario planning and budget optimization
- Proficient in analyzing data outputs independently, with minimal technical support
- Ability to collaborate effectively across multiple teams in a matrixed environment
- Fluent in English
Tech Stack
Marketing Mix Modeling (MMM), Incrementality testing, Attribution modeling, Data analysis tools, Scenario planning tools, Budget optimisation tools
Benefits
- 25 days of paid leave
- 10 RTT days
- Ticket Restaurant® card valued at €11 per day, with €6 funded by the employer
- Full health insurance coverage for employees and their children
- 50% reimbursement of public transport costs
- Annual sustainable mobility allowance of €300 for eco-friendly commuting
- Hybrid work model allowing up to 3 days of remote work weekly
- Access to an extensive training catalog with annual professional development options
- Modern office spaces featuring a rooftop view of the Cité du Vin
- Regular internal events to enhance workplace engagement
- On-site sports activities and tournaments including Pilates, circuit training, boxing, yoga, futsal, padel, and tennis
Compensation
Not specified. Includes Ticket Restaurant® card (€11/day), full health insurance, and either public transport reimbursement or a sustainable mobility allowance.
Work Arrangement
Local position in Bordeaux, France, with a hybrid model allowing up to 3 days of remote work per week
Team
Part of the Growth department within the Measurement Squad, working alongside Data Scientists, Data Analysts, and Data Engineers. Organization has 1,600 employees across 5 countries. Reports to the Head of Product Marketing & Media Measurement.
- International and creative work environment
- Commitment to innovation through diversity and inclusion
- Teams characterized by passion and dedication
- Forward-thinking and agile atmosphere
- Focus on employee growth and potential
- Multicultural workforce
- Commitment to responsible gaming
- Use of cutting-edge technology
- Friendly and distinctive workplace culture
Additional Information
- Permanent contract
- Position available immediately
- Work location: 117 Quai de Bacalan, 33300 BORDEAUX
- Recruitment process duration: 4 to 6 weeks
- Initial HR screening with Benoit (30 minutes)
- Meeting with future manager Anne Laure
- Case study presentation to the team
- AssessFirst personality, motivation, and cognitive reasoning assessment
- Meetings with key stakeholders: Engineering Director and Data Scientist
- Final HR interview with Benoit to discuss AssessFirst results
Not specified
