Responsibilities
- Adapt the brand identity and creative DNA into paid social creative that fuels growth on channels such as Facebook, Instagram, TikTok, and YouTube.
- Manage the entire branded creative process from concept through production and iteration for both static and motion assets.
- Develop and maintain a creative roadmap that outlines what to create, what to test, what to expand, and what to discontinue.
- Collaborate with the performance marketing team to treat data and channel feedback as creative inputs rather than just outputs.
- Leverage AI tools to increase creative output beyond manual capabilities, and establish processes and safeguards to ensure AI-assisted work remains on-brand and meets quality standards.
- Design workflows and production processes that scale creative output without compromising brand quality.
- Help define how the next generation of creators discovers the company, as the creative work often serves as their first impression.
Compensation
Not specified
Work Arrangement
Not specified
Team
Not specified
Not specified
