Keycafe is looking for a Marketing Coordinator to own a single industry vertical and drive end-to-end demand generation for our SaaS/IoT platform. You will research your market, craft strategy, execute campaigns, and map out effective marketing motions to promote a product trusted by customers worldwide.
What You'll Do
- Develop and execute marketing strategies tailored to a specific industry vertical.
- Write polished, research-backed blog posts and website copy in professional business English.
- Build targeted email campaigns, nurture flows, and newsletters to generate qualified leads.
- Create and manage social media content relevant to your vertical.
- Hire, brief, and manage freelancers for content production.
- Produce and host webinars, including topic planning, coordination, and promotion.
- Conduct market and competitor research to identify trends and opportunities.
- Support planning and execution of virtual and in-person marketing events.
- Track, analyze, and report campaign performance across channels.
- Collaborate across Sales, Success, and Product teams to align messaging and execution.
- Stay current on marketing best practices, tools, and emerging trends.
What We're Looking For
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Fluent English communicator (spoken and written) at a professional working level.
- 2+ years of experience in marketing or sales enablement roles.
- Strong writing, communication, and presentation skills.
- Proficient with CRM and marketing automation tools.
- Experience developing email campaigns and newsletter content.
- Knowledge of SEO and traffic metrics.
- Working knowledge of Google Analytics (GA4 ideal).
- Experience creating and managing ads (Google, Meta, LinkedIn).
- Experience using ChatGPT or other AI tools to support marketing workflows.
- Only resumes submitted in English will be considered.
Nice to Have
- Experience in B2B SaaS or hardware-enabled SaaS marketing.
- Background running paid ads, webinar programs, or lead-nurture funnels.
- Familiarity with verticals like fleets, logistics, hospitality, or first responders.
Technical Stack
- CRM, marketing automation tools
- Google Analytics (GA4)
- Semrush
- Google Ads, Meta Ads, LinkedIn Ads
- ChatGPT/AI tools
Team & Environment
You will collaborate closely with Sales, Customer Success, and Product teams.
Benefits & Compensation
- Compensation: $1,300–$1,400 USD per month (based on experience) + KPI-based bonus.
- Work Equipment: Apple MacBook, monitor, keyboard, and mouse provided.
- Music Streaming: Paid subscription to Spotify, Apple Music, or similar.
- Cell Phone Plan: Coverage for a standard single-person plan.
- Wellness Budget: Annual budget for physical or mental wellness programs.
- Career Development Budget: Annual budget for courses or professional growth.
- Paid Time Off: 18 PTO days annually, plus all local statutory holidays.
- Birthday Off: Extra paid day off for birthday.
- Two Sabbaticals: +2 weeks of PTO in year 3, +5 weeks of PTO in year 6 (recurring every 5 years).
- Parental Leave: 4 weeks paid for maternity or paternity leave, flexible within the first year.
- Great Team Culture & Global Impact: Work with a product trusted by customers worldwide.
Keycafe is an equal opportunity employer.
