Responsibilities
- Campaign Execution: Own the full production lifecycle for all CRM initiatives within Bloomreach, including asset management, HTML coding/adjustments, and final deployment.
- Workflow Management: Act as the primary keeper of the CRM calendar, using Jira and ClickUp to coordinate timelines, communicate dependencies, and flag risks to stakeholders.
- Cross-Functional Partnership: Collaborate with Developers, Product, and Creative teams to gather requirements and ensure all technical components—like prescription data triggers—are functioning correctly.
- Quality Assurance: Conduct rigorous pre-send QA (link checks, image rendering, and personalization logic) to ensure a seamless experience across all devices and email clients.
- Testing & Optimization: Set up and monitor A/B tests for subject lines, creative variations, and send times, maintaining a centralized "learning hub" to track and share results.
Requirements
- 2–4 years of hands-on experience in CRM, lifecycle marketing, or marketing operations within a B2C e-commerce environment.
- Proven experience building and launching multi-channel campaigns (email and SMS) within an enterprise-level platform like Bloomreach.
- Proficiency in using project management tools (Jira and ClickUp) to manage complex tasks and cross-functional documentation.
- Solid understanding of HTML/CSS for responsive email development and troubleshooting.
- Demonstrated ability to manage audience segmentation, suppression lists, and personalization tokens for targeted messaging.
- Strong attention to detail and a "high bar" for executional quality to ensure error-free campaign delivery.
- Clear, proactive communication style with experience providing regular status updates to diverse stakeholders.
- Analytical mindset with the ability to interpret campaign data and build actionable performance reports.
- Comfort learning and adapting to new marketing technologies and internal proprietary tools.
- Ability to work effectively under pressure, managing multiple deadlines and projects simultaneously.
Nice to Have
- Advanced Platform Skills: Experience with advanced Bloomreach features, such as Scenarios, Jinja/Liquid scripting, and webhooks for real-time personalization.
- Eyewear/Retail Expertise: Previous experience in the optical industry or a technical retail environment with complex product catalogs.
- Compliance Knowledge: Deep familiarity with deliverability best practices and global regulations, including CAN-SPAM, GDPR, and CCPA.
- Validation Tools: Experience using Litmus or Email on Acid to ensure pixel-perfect rendering across varying device types.
- Creative Tools: Basic proficiency in Adobe Photoshop or Illustrator for minor asset adjustments and image optimization.
- Testing Frameworks: Experience supporting landing page execution or in-app content as part of a holistic lifecycle strategy.
- Multilingual Communication: Full professional fluency in English and Spanish (written and verbal) to support localized campaign execution.
Work Arrangement
Remote (City/Region)
Additional Information
- Preference for candidates located in the San Francisco Bay Area.
