ThriveCart is hiring a Marketing Analyst to power data-driven decision-making across our marketing and customer experience. This role focuses squarely on marketing performance and customer behavior analytics, delivering clear insights that shape acquisition, retention, engagement, and revenue optimization.
What You'll Do
- Analyze performance across all marketing channels, including paid media, affiliates, email, partnerships, content, and lifecycle campaigns.
- Track and report on key marketing KPIs such as CAC, ROAS, conversion rates, funnel performance, and campaign ROI.
- Build dashboards and recurring reports that provide clear visibility into marketing effectiveness and trends.
- Analyze customer acquisition, activation, engagement, retention, churn, and reactivation metrics.
- Segment customers based on behavior, lifecycle stage, usage patterns, and value.
- Identify opportunities to improve onboarding, lifecycle messaging, and long-term customer value (LTV).
- Evaluate end-to-end customer journeys from first touch through purchase and repeat usage.
- Identify drop-off points and conversion opportunities across landing pages, checkout flows, and post-purchase journeys.
- Partner with marketing teams to support A/B testing and experimentation analysis.
- Translate data into clear, actionable insights for non-technical stakeholders.
- Present findings and recommendations to marketing leadership in a concise, commercially relevant manner.
- Support strategic planning with forward-looking insights and trend analysis.
- Work with marketing analytics tools, BI platforms, and data sources.
- Ensure data accuracy, consistency, and reliable reporting across marketing systems.
- Collaborate with data, product, and engineering teams where needed to improve data quality and tracking.
What We're Looking For
- Strong understanding of marketing funnels, attribution models, and customer lifecycle metrics.
- Advanced analytical skills with Excel/Google Sheets and experience with BI tools like Looker, Tableau, Power BI, or Metabase.
- Hands-on experience with analytics platforms such as GA4, CRM systems, email marketing tools, and ad platforms.
- Ability to clearly communicate insights and recommendations to both technical and non-technical audiences.
- Strong attention to detail, curiosity, and a problem-solving mindset.
- 3+ years of experience in marketing analytics, growth analytics, or customer analytics, preferably within SaaS or digital products.
Nice to Have
- Experience in subscription-based or high-volume transactional SaaS businesses.
- Familiarity with experimentation frameworks and A/B testing analysis.
- Experience working in a remote, global organization.
- Knowledge of affiliate or creator-driven marketing ecosystems.
Technical Stack
- Excel/Google Sheets
- BI tools (e.g., Looker, Tableau, Power BI, Metabase)
- GA4
- CRM systems
- Email marketing tools
- Ad platforms
Team & Environment
You will work closely with Marketing, Growth, CRM, and Leadership teams.
Work Mode
This is a local-country position based in the UK.
