Responsibilities
- Plan, execute, and optimize LinkedIn advertising campaigns to maximize engagement and conversions.
- Conduct audience research and segmentation to ensure accurate and effective targeting.
- Manage campaign budgets, pacing, and bid strategies.
- Build high-performing sales funnels designed for B2B buyer journeys.
- Collaborate with sales teams to align ad strategy with lead conversion processes.
- Strengthen lead generation flows and improve ROI.
- Track KPIs, build reports, and use insights to optimize campaign performance.
- Conduct A/B testing on creatives, copy, audiences, and landing pages.
- Refine targeting and messaging based on data.
- Work with designers, content creators, and sales teams to develop effective ad creatives.
- Guide creative direction based on performance data.
- Stay up to date on LinkedIn Ads platform updates, digital marketing trends, and best practices.
- Recommend new ideas and strategies to remain competitive.
Requirements
- 3+ years managing LinkedIn Ads campaigns (preferably B2B)
- Strong understanding of marketing principles, funnels, and buyer journey mapping
- Analytical skills with proven experience improving campaign performance
- Proficiency with LinkedIn Campaign Manager, Google Analytics, and CRM tools
- Strong communication and collaboration skills
- Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
Nice to Have
- Experience with account-based marketing (ABM)
- Background in SaaS or B2B service companies
- Ability to handle multiple campaigns simultaneously
- Experience scaling paid acquisition strategies
Additional Information
- Background Check – Verification of professional experience.
