Kindred Bravely is looking for a Lifecycle Marketing Specialist to deepen customer relationships and drive repeat purchases. As a mission-driven company making a meaningful difference in the lives of moms, we need you to bring retention strategies to life across our owned channels.
What You'll Do
- Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
- Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
- Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.
- Translate marketing strategy into actionable creative briefs with clear guidance for internal and external teams.
- Support segmentation, targeting, and personalization strategies using customer behavior, engagement signals, and lifecycle stage insights.
- Monitor campaign performance and generate insights to inform messaging, targeting, and creative decisions.
What We're Looking For
- 3–5 years in lifecycle, CRM, or retention marketing
- Klaviyo expert with hands-on experience building and deploying campaigns and automations
- Experience leveraging RFM segmentation and other advanced audience strategies
- Proven ownership of briefing, execution, and reporting processes
- Strong collaboration skills, especially with creative teams
- Detail-oriented with strong accountability and follow-through
- Comfortable in a fast-paced ecommerce environment
- Bachelor’s degree in a related field (e.g., Marketing, Communications)
Nice to Have
- Experience in DTC ecommerce, apparel, or consumer brands
- Familiarity with lifecycle metrics such as LTV, cohort analysis, or segmentation strategy
- Experience implementing structured testing frameworks and performance optimization processes
Technical Stack
- Klaviyo
Team & Environment
You will report to the Lifecycle Marketing Manager and work closely with cross-functional partners across creative, merchandising, and marketing in a collaborative work environment.
Benefits & Compensation
- Compensation: $60-70k annually, depending on experience
- Employer-sponsored Medical, Dental, Vision
- Voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs
- 4% Retirement matching after 6 months of employment
- Paid parental leave program after 1 year
- Monthly 'Random Act of Generosity'
- 40% off product discounts on the Kindred Bravely website and 15% off for friends and family
Work Mode
This is a remote position for candidates located in the United States.
Kindred Bravely is an equal opportunity employer.
