Kindred Bravely is looking for a Lifecycle Marketing Specialist to deepen customer relationships and drive repeat purchases. As a mission-driven company making a meaningful difference in the lives of moms, we need you to bring retention strategies to life across our owned channels.

What You'll Do

Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.
Translate marketing strategy into actionable creative briefs with clear guidance for internal and external teams.
Support segmentation, targeting, and personalization strategies using customer behavior, engagement signals, and lifecycle stage insights.
Monitor campaign performance and generate insights to inform messaging, targeting, and creative decisions.

What We're Looking For

3–5 years in lifecycle, CRM, or retention marketing
Klaviyo expert with hands-on experience building and deploying campaigns and automations
Experience leveraging RFM segmentation and other advanced audience strategies
Proven ownership of briefing, execution, and reporting processes
Strong collaboration skills, especially with creative teams
Detail-oriented with strong accountability and follow-through
Comfortable in a fast-paced ecommerce environment
Bachelor’s degree in a related field (e.g., Marketing, Communications)

Nice to Have

Experience in DTC ecommerce, apparel, or consumer brands
Familiarity with lifecycle metrics such as LTV, cohort analysis, or segmentation strategy
Experience implementing structured testing frameworks and performance optimization processes

Technical Stack

Klaviyo

Team & Environment

You will report to the Lifecycle Marketing Manager and work closely with cross-functional partners across creative, merchandising, and marketing in a collaborative work environment.

Benefits & Compensation

Compensation: $60-70k annually, depending on experience
Employer-sponsored Medical, Dental, Vision
Voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs
4% Retirement matching after 6 months of employment
Paid parental leave program after 1 year
Monthly 'Random Act of Generosity'
40% off product discounts on the Kindred Bravely website and 15% off for friends and family