About the Role
This position is responsible for designing and executing marketing strategies that enhance user retention, drive product adoption, and accelerate customer lifecycle progression using analytics and experimentation.
Responsibilities
- Develop and manage end-to-end lifecycle marketing campaigns
- Use behavioral data to segment audiences and personalize messaging
- Optimize email, push, and in-app communication flows
- Collaborate with product teams to align on user journey milestones
- Design A/B tests to improve conversion at key funnel stages
- Monitor retention metrics and identify drop-off points
- Create automated workflows for onboarding and re-engagement
- Leverage CRM tools to track campaign performance
- Analyze user feedback to refine messaging strategies
- Produce reports on campaign effectiveness and ROI
- Coordinate with design and copy teams for asset creation
- Ensure brand consistency across all touchpoints
- Integrate marketing data with analytics platforms
- Support product launches with targeted outreach
- Identify growth opportunities through funnel analysis
- Implement strategies to reduce churn rates
- Use data insights to guide content timing and frequency
- Manage calendar of marketing initiatives
- Stay current with industry trends in digital engagement
- Collaborate with data science on predictive modeling
- Ensure compliance with privacy regulations
- Optimize landing pages for conversion
- Track KPIs including activation, retention, and LTV
- Work closely with customer support to improve experience
- Contribute to long-term growth roadmap planning
Nice to Have
- Master’s degree in marketing or data science
- Experience in developer-focused platforms
- Background in engineering or computer science
- Familiarity with API-based products
- Previous work in high-growth startups
- Knowledge of growth hacking techniques
- Experience with personalization engines
- Certification in digital marketing or analytics
- Hands-on experience with product analytics tools
- Track record of scaling user acquisition
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Cross-functional team focused on product-driven growth
About the Team
This team operates at the intersection of marketing and product engineering, focusing on scalable growth through technical solutions and data-driven decision-making.
Technology Stack
The role utilizes tools such as Salesforce CRM, Braze, Google BigQuery, Looker, and internal analytics platforms to manage and measure marketing performance.
Growth Philosophy
We prioritize sustainable growth by combining user empathy with rigorous experimentation and quantitative analysis to deliver measurable business impact.
Available for qualified candidates
