Panama City, Panama (remote) Remote (Global) Employment

Launch Potato is hiring a Paid Media Specialist

Responsibilities

  • Execute and manage social and native ad campaigns across platforms such Meta and Taboola
  • Monitor daily performance metrics and implement optimizations to creative, bids, and placements
  • Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
  • Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
  • Conduct competitor research and performance audits to surface new testing opportunities
  • Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
  • Maintain campaign documentation and update performance trackers regularly to support team throughput

Requirements

  • Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
  • Proven ability to monitor and optimize campaign performance using data
  • Strong attention to detail with a focus on executional excellence and task management
  • Ability to collaborate across functions and communicate clearly in a remote work environment
  • Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
  • Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

Work Arrangement

Remote (Worldwide)

Team

Structure: remote-first team spanning over 15 countries

Additional Information

  • This role will require occasion campaign monitoring after hours or on weekends, as needed.
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About company
Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, their mission is to connect consumers with the world’s leading brands through data-driven content and technology.
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Job Details
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Posted an hour ago