Windranger Labs is hiring a KOL Marketing Lead to bridge the gap between influencers, thought leaders, and product marketing. You will ensure marketing campaigns resonate with the right users by leveraging a deep understanding of fintech dynamics and a talent for spotting cultural movers.

What You'll Do

Identify, vet, and onboard fintech and finance influencers across TikTok, LinkedIn, YouTube, and X.
Build a robust pipeline of LinkedIn thought leaders specializing in payments, fintech, and Web3.
Partner with the marketing team to continuously source new KOLs.
Design and execute influencer campaigns that drive engagement, user acquisition, and brand credibility.
Balance creative content like memes and TikTok trends with serious thought leadership for platforms like LinkedIn and podcasts.
Own end-to-end influencer relationships, including negotiation, contracts, creative briefs, content review, and performance tracking.
Coordinate across product, marketing, and leadership to align influencer campaigns with product launches and company positioning.
Define KPIs for campaigns, such as reach, engagement, acquisition cost, and ROI.
Build reporting dashboards to communicate performance to leadership.

What We're Looking For

3–6 years of experience in influencer marketing or partnerships.
Hands-on experience managing influencer deals, from micro to macro, across TikTok, Instagram, and YouTube.
Comfort working with LinkedIn KOLs in the fintech and Web3 space.
Ability to understand and communicate concepts related to payments, card products, and fintech user experience.
Strong sense of current trends on TikTok and Instagram, including reels and storytelling mechanics.
APAC-first experience (Singapore preferred), with the ability to work effectively across diverse markets.

Nice to Have

Experience building influencer programs for companies like Revolut, Wise, Monzo, Grab, or similar fintechs and neobanks.
Ability to demonstrate measurable ROI from past influencer campaigns.