As a (Junior) Digital Marketing Manager with a focus on content for IFA by Lopesan Hotels, you will actively shape our digital sales presence in Germany and Austria. You will be responsible for the content and online appearance of our hotels, working at the interface with marketing to delight guests and fully exploit revenue potential.
What You'll Do
- Create inspiring and well-structured content for our website and other digital channels.
- Ensure content is optimized for SEO to maximize discoverability.
- Analyze content performance and optimize based on key performance indicators like reach, engagement, and conversions.
- Contribute creatively by developing new ideas and content formats.
- Work closely with various teams on marketing projects, including creating designs, flyers, presentations, and social media campaigns.
- Ensure our brand message is consistent and authentic across all channels.
- Stay current with trends in digital and content marketing.
What We're Looking For
- Completed education or degree in a relevant field.
- Initial experience or knowledge working in marketing.
- Familiarity with Content Management Systems like WordPress and success measurement tools like Google Analytics.
- A feel for target-group-oriented communication, cross-channel storytelling, and consistent brand management.
- Very good German and English language skills, both spoken and written.
Nice to Have
- A background in the tourism sector.
Technical Stack
- Content Management Systems (e.g., WordPress)
- Success measurement tools (e.g., Google Analytics)
Team & Environment
You will work closely with the marketing team and various other teams in a hands-on environment focused on teamwork, creativity, and open communication.
Benefits & Compensation
- Hybrid work model: 3 days per week in the new office, with remote work possible otherwise.
- Flexibility and work-life balance solutions, including the possibility of workation and generous special leave regulations.
- Job ticket subsidy for sustainable commuting.
- Convenient office location in Berlin-Schönefeld accessible by regional train or S-Bahn; parking available.
- Professional development through the IFA by Lopesan Academy with diverse training programs.
- Lucrative employee discounts in all IFA hotels worldwide and via portals.
- Open corporate culture with a 'du' (informal 'you') policy for everyone.
- Hands-on team focused on teamwork, creativity, and open communication.
- Employee referral bonus program.
- Dogs and other 'feel-good managers' are welcome in the office.
Work Mode
This is a hybrid position based in Berlin-Schönefeld, Germany.
We value diversity and welcome all applications - regardless of gender, nationality, origin, religion, disability, age, or sexual orientation.
