Equip Health is hiring an Integrated Marketing Specialist

Equip Health is looking for an Integrated Marketing Specialist to lead and execute highly targeted account-based marketing initiatives. You will focus on health insurance payors, their members, and hospitals and health systems, working closely with Sales, Account Management, and cross-functional Marketing teams.

What You'll Do

• Develop and execute ABM programs targeting strategic health insurance payors, payor members, and healthcare provider accounts using 1:1, 1:few, and 1:many approaches.
• Collaborate with Sales and Account Management leadership to align on account segmentation, ideal customer profiles, member personas, and priority account lists.
• Identify and activate moments in the customer and member journey that support goals.
• Design and deploy integrated marketing campaigns leveraging channels such as email, webinars, paid media, direct mail, SMS, digital advertising, events, and content syndication.
• Create personalized and industry-specific messaging tailored to payor, provider, and member personas.
• Collaborate with internal and external teams to build campaigns that bridge the gap between B2B account influence and B2C member activation.
• Partner closely with Sales and Account Management teams to deliver customized marketing materials, insights, and member-facing assets.
• Serve as the marketing lead for named accounts and collaborate on joint business reviews and campaign planning.
• Equip client teams with B2B2C campaign kits and messaging frameworks to support downstream member communication.
• Work with content, creative, and product marketing teams to develop high-impact assets such as case studies, testimonials, videos, infographics, toolkits, and thought leadership content.
• Tailor messaging to resonate with healthcare payors and providers, while also supporting consumer-facing messaging for member outreach, enrollment, and engagement.
• Support the creation of multi-lingual or demographically targeted content when needed to meet health equity and inclusivity goals.
• Define and track KPIs related to both B2B account engagement and B2C/member-level activation.
• Use tools like Salesforce and ABM platforms to measure performance and attribute outcomes across segments.
• Continuously A/B test, analyze, and optimize campaigns for stronger personalization, engagement, and ROI at both the account and member levels.

What We're Looking For

• Bachelor’s degree in related field or equivalent experience.
• 5+ years of experience in account-based marketing roles in healthcare.
• Ability to balance strategic planning with hands-on execution, particularly in designing campaigns that align goals with member-facing outcomes.
• Familiarity with the U.S. healthcare landscape, including the buying behaviors of payors, hospitals, and health systems.
• Proven track record of managing multi-touch ABM campaigns that drive results.
• Strong collaboration skills with the ability to work cross-functionally with sales, marketing, and product teams.
• Familiarity with ABM tools such as Demandbase, 6sense, Terminus, or RollWorks; proficiency in Salesforce.
• Excellent communication, project management, and analytical skills.

Technical Stack

• Salesforce
• ABM platforms (e.g., 6sense, Demandbase, Terminus, RollWorks)

Team & Environment

Work closely with Sales, Account Management, and cross-functional Marketing teams. The company operates with a highly-engaged, passionate, and diverse culture, and is fully virtual since its inception.

Benefits & Compensation

• Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.
• Generous parental leave.
• Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.
• Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.
• Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.
• Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more.
• 401(k) retirement plan.

Work Mode

This role is open to candidates in the US. Equip Health is a fully virtual company.

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law.