Integrated DNA Technologies (IDT) is hiring an Integrated Marketing Communication Manager to drive the strategy and execution of comprehensive, multi-channel communication programs. You will ensure seamless integration of messaging and branding across all touchpoints to build brand awareness, accelerate funnel velocity, foster audience engagement, and achieve business goals.
What You'll Do
- Develop and execute integrated marketing and communication plans across multiple channels, including digital (email, social media, paid media), print, and internal communications.
- Lead high-visibility and strategic marketing initiatives including major product launches, industry milestones, and thought leadership campaigns.
- Build channel plans that encompass paid, owned, and earned media, tailored to the buyer journey.
- Define and track key performance indicators (KPIs) to evaluate campaign success and inform optimizations.
- Implement scalable marketing operations practices that accelerate campaign development while upholding high quality standards.
What We're Looking For
- Bachelor’s degree in Marketing, Communications, or a related field with 5+ years of experience OR Master’s degree in Marketing, Communications, or a related field with 3+ years of experience.
- Experience is defined as Integrated Marketing Communications ideally with Campaign Management.
- Demonstrated success in leading full-funnel, multi-channel campaigns that drive measurable pipeline impact.
- Strong project management and organizational skills; comfortable managing complex initiatives across multiple teams and timelines.
Nice to Have
- Experience in email marketing, developing and executing targeted campaigns that drive engagement, nurture leads, and optimize conversion rates.
- Experience with marketing automation (Marketo) and CRM (Salesforce).
- Experience managing and scaling cross-channel marketing campaigns and multi-channel strategies.
Technical Stack
- Marketo
- Salesforce
Team & Environment
Part of the Beckman Coulter North America Marketing team, reporting to the Marketing Communications and Events Manager.
Benefits & Compensation
- Compensation: $110,000.00 - $125,000.00
- Paid time off
- Medical/dental/vision insurance
- 401(k)
Work Mode
This is a fully remote position.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
