About the Role
The ideal candidate will have proven experience managing high-budget Meta ad campaigns and optimizing performance for e-commerce brands in the health and wellness space.
Responsibilities
- Manage and optimize Meta ad campaigns across multiple platforms
- Analyze campaign performance using data analytics tools
- Scale advertising spend efficiently while maintaining ROAS targets
- Collaborate with creative teams to develop high-converting ad content
- Monitor key performance metrics including CAC, LTV, and ROAS
- Conduct A/B testing to refine targeting and messaging
- Develop audience segmentation strategies for improved conversion
- Work with internal stakeholders to align media strategy with business goals
- Provide weekly performance reports and strategic recommendations
- Stay current with Meta platform updates and advertising policies
- Optimize budget allocation across campaigns and audiences
- Identify scaling opportunities within existing and new ad sets
- Troubleshoot underperforming campaigns and implement corrective actions
- Use pixel and conversion tracking to ensure accurate measurement
- Coordinate with agency partners when applicable
- Ensure compliance with brand guidelines in all ad creatives
- Support product launch campaigns with targeted media plans
- Leverage customer data to build lookalike and retargeting audiences
- Maintain documentation of campaign strategies and results
- Contribute to forecasting and planning for future growth initiatives
Nice to Have
- Experience advertising in the oral care or dental wellness niche
- Background in high-growth startup environments
- Certifications in digital marketing or Meta platforms
- Proficiency with data visualization tools
- Experience managing cross-channel campaigns
- Knowledge of influencer marketing integration
- Familiarity with supply chain or inventory constraints in DTC
- Past success with seven-figure monthly ad budgets
Compensation
Competitive salary based on experience
Work Arrangement
Remote
Team
Part of a performance-driven marketing team focused on rapid scaling
Why This Role Matters
- This position plays a critical role in driving customer acquisition and revenue growth through scalable Meta advertising strategies.
- You will directly influence the brand’s market expansion and customer base development.
Growth Opportunities
- The role offers significant room for professional advancement as the marketing team scales.
- High performers will have opportunities to lead broader media strategy initiatives.
Not specified
