Toogeza is hiring a Head of Performance Marketing

Toogeza is seeking a Head of Performance Marketing to own global CPA campaigns and build a high-performing team from the ground up. You will define and execute the performance marketing strategy for a tech startup, driving growth for a subscription-based product.

What You'll Do

• Develop and execute an end-to-end performance marketing strategy based on CPA subscription models, covering mobile and web-to-app channels.
• Launch and scale campaigns across the US, EU, APAC, and other regions via Meta, TikTok, Google UAC, programmatic, and web-to-app funnels.
• Implement a wide range of A/B tests on subscription offers, pricing, creative formats, and channels; dynamically reallocate budgets to maximize results.
• Hire and structure a performance marketing department (in-house and agencies), establish processes, KPIs, and transparent reporting models.
• Integrate data from analytics platforms into BI tools to build real-time dashboards, conduct deep cohort analysis, and build LTV models and forecasts.
• Work closely with Product Growth, product, and tech teams to optimize onboarding, paywall flows, and subscription conversion rates.

What We're Looking For

• 7+ years in performance marketing.
• At least 3 years in leadership roles within mobile subscription products.
• Proven track record managing 8- to 9-figure annual budgets, optimizing CPA, and driving LTV growth.
• Strong expertise in web-to-app funnels and IAP bypass strategies.
• Experience building and managing performance marketing teams and agencies.
• Advanced BI skills (SQL, Looker/Tableau, BigQuery, Excel/Sheets) and proficiency with analytics platforms like Amplitude and Mixpanel.
• Strong leadership, cross-functional collaboration, and data-driven decision-making skills.

Nice to Have

• Performance marketing experience in e-commerce/Shopify or web funnels.
• Knowledge of programmatic marketing.
• Skills in automation and managing data pipelines.
• Passion for experimentation and testing unconventional hypotheses.

Technical Stack

• Meta, TikTok, Google UAC, Stripe
• AppsFlyer, Adjust, Looker, Tableau, BigQuery
• SQL, Amplitude, Mixpanel, DV360, The Trade Desk

Team & Environment

You will be responsible for building and structuring a performance marketing department from the ground up, leveraging both in-house talent and agencies.

Benefits & Compensation

• Work at the intersection of growth, product, and data with significant ownership and impact.
• Competitive salary + KPI bonuses and equity options.
• Access to cutting-edge ML/AI tools and opportunities to implement solutions quickly.

Work Mode

This is a hybrid role with a remote-first setup and occasional office visits. The position supports candidates in the US, EU, APAC, and other regions.

Toogeza is an equal opportunity employer.