About the Role
Lead the development and execution of mobile marketing strategies to scale user acquisition and improve lifetime value across key markets.
Responsibilities
- Define and implement comprehensive mobile marketing strategies to support business growth
- Manage and scale user acquisition campaigns across paid channels with a focus on ROI
- Collaborate with product and analytics teams to align marketing efforts with user behavior insights
- Optimize customer journey touchpoints to increase conversion and retention rates
- Lead A/B testing initiatives to refine messaging, creatives, and funnel performance
- Oversee budget allocation and performance reporting for all mobile marketing activities
- Develop deep understanding of target audiences and competitive landscape in key regions
- Guide creative teams in producing effective, on-brand mobile ad content
- Evaluate and integrate new advertising platforms and technologies
- Build and mentor a high-performing mobile marketing team
- Work closely with regional teams to adapt global strategies to local markets
- Monitor key performance metrics including CPI, LTV, and ROAS
- Ensure compliance with data privacy regulations and platform policies
- Drive cross-functional alignment between marketing, product, and engineering
- Use data analytics to inform strategic decisions and forecast campaign outcomes
- Identify opportunities for organic growth through app store optimization
- Manage relationships with external agencies and technology partners
- Lead quarterly planning and post-campaign reviews
- Stay current with mobile industry trends and emerging ad formats
- Champion a culture of experimentation and continuous improvement
Nice to Have
- Experience in dating or social discovery apps is a strong plus
- History of working in international or multicultural teams
- Familiarity with CRM and lifecycle marketing platforms
- Exposure to influencer or brand marketing initiatives
- Understanding of mobile app development lifecycle
Compensation
Competitive salary and equity package based on experience
Work Arrangement
Hybrid work model with office presence in key locations
Team
Part of the global marketing leadership team reporting to the CMO
Why This Role Matters
- This position plays a critical role in shaping how millions of users discover and engage with mobile experiences worldwide.
- You will directly influence product growth and market expansion through innovative marketing strategies.
What We Value
- Data-driven decision making, ownership mindset, adaptability, and clear communication are core to our culture.
- We prioritize initiative, measurable impact, and collaborative problem-solving.
Available for qualified candidates requiring relocation support
