Responsibilities
- Own the annual marketing plan and budget, aligned to the company's revenue ambitions
- Build a quarterly rhythm of planning, execution, and review - moving the team from reactive to proactive
- Define and track the KPIs that matter: MQL volume, pipeline contribution, content engagement, and brand awareness
- Lead the evolution of the Catchbox brand from 'that throwable mic company' to a recognised professional audio brand with a broader product portfolio
- Make the brand look and feel as cool as the product actually is
- Develop a clear messaging framework that resonates across higher education AV managers, systems integrators, and corporate buyers
- Scale digital marketing performance: email nurture sequences, paid campaigns, SEO/content strategy, and social media
- Implement drip marketing for a buyer base with a 12–18 month purchasing cycle
- Grow the MQL pipeline through inbound content, account-based marketing for target higher-ed and enterprise accounts, and smart use of media platforms
- Guide and elevate our proven trade show programme (ISE, InfoComm and more)
- Build a PR engine: case studies turned into media-ready stories, thought leadership, and media relationships in the EdTech and pro AV space
- Revive and scale a Catchbox ambassador programme - turning passionate customers into advocates who demo, talk, and evangelise
- Close the gap between Marketing and Sales. Build processes for creating assets (case studies, one-pagers, technical content) that measurably help the sales team close deals
- Develop ABM-driven content for targeting specific large accounts with tailored messaging - fast and at scale, not generic spray-and-pray
Requirements
- 7+ years in B2B marketing with at least 3 years leading a team
- International experience in hardware, SaaS, EdTech, or pro AV is a strong plus
- You've built or scaled demand generation in a company where the sales cycle is long and attribution is fuzzy - and you were comfortable with that ambiguity
- Hands-on and strategic in equal measure
- Experienced with ABM, marketing automation (HubSpot, Mailchimp, or similar), and CRM alignment
- Experience with technical storytelling - you can make DSP and microphone radio frequencies sound interesting (we dare you)
- Strong editorial instincts
- You get energy from making a great product famous - and you understand that in B2B, 'cool' doesn't mean flashy, it means trusted, distinctive, and impossible to ignore
- Comfortable in a lean environment where decisions happen fast and ownership is real
Nice to Have
- Experience managing a brand refresh
- A network in the pro AV, EdTech, or higher education space
- Familiarity with video-first content strategies (we're leaning into short-form video hard)
Benefits
- commission structure that rewards high performance
- health insurance
Work Arrangement
Hybrid
Team
Team size: 2. Structure: Marketing team
Additional Information
- fractional options available for senior-level candidates
- open to remote within Baltics/Finland
