Kustomer is looking for a Head of Digital and Content Marketing to lead the strategy, vision, and execution of our digital presence, content ecosystem, and social media engagement. You will build and mentor a team, serve as the strategic voice for our brand story online, and be accountable for driving measurable business impact.
What You'll Do
- Develop and own the digital, content, and social media strategy aligned to overall brand, marketing, and business goals.
- Set objectives, KPIs, targets and track performance.
- Manage and optimize the inbound funnel and paid digital programs.
- Drive innovation by staying ahead of trends, new platforms, tools, and formats; proactively test new digital/content/social approaches.
- Mentor and lead a team; hire, develop, and retain top-tier talent across content, social, creative, operations, and paid/social media functions.
- Handle budgeting, resource allocation, and vendor/agency management for digital, content, and social initiatives.
- Oversee strategy and execution of inbound and paid media programs including search (SEO/SEM/AEO), paid social, display, retargeting, and sponsored content.
- Oversee content strategy, including editorial calendar, themes, pillars, messaging frameworks, and formats.
- Ensure high-quality, on-brand content across web, blog, microsites, video, social, and other digital touchpoints.
- Define content governance, workflows, and operations.
- Ensure content is optimized for SEO, user experience, accessibility, and discoverability.
- Lead overall social media strategy: organic, paid, community, influencer partnerships, and emerging formats.
- Build audiences and communities; improve engagement, sentiment, share-of-voice.
- Monitor social listening, sentiment, brand mentions, crisis response, and community governance.
- Oversee paid social media campaigns to amplify reach and drive conversions.
- Define and monitor key metrics across content and social.
- Use qualitative and quantitative insights to optimize content/social performance.
- Report on results, learnings, and recommendations to senior leadership.
- Establish dashboards, attribution models, and measurement frameworks to tie content & social activity to business goals.
- Act as a strategic partner to marketing, brand, product, demand, PR/communications, creative/design, growth, and analytics teams.
- Ensure brand consistency and voice across content, social, and digital channels.
- Support launches, campaigns, events, product updates, and go-to-market execution via content & social narrative planning and amplification.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or related field.
- 12+ years in demand generation or digital marketing.
- Proven track record in SaaS or technology environments.
- 5+ years of management experience.
- Proven demand marketing executive with 10+ years building and executing multi-channel go-to-market strategies.
- Expertise in scaling B2B SaaS demand engines through multiple revenue stages in mature markets.
- Extensive experience engaging global enterprise, mid-market, and SMB customers across complex buying organizations.
- Strategic and data-driven thinker skilled at setting objectives, designing scalable solutions, and continuously optimizing demand funnels.
- Strong cross-functional leader with a results-driven mindset, clear communication style, and a bias for action.
- Deep understanding of digital channels, including SEO, SEM, social media advertising, and email marketing.
- Proficient with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
- Hands-on experience with ABM strategies and tools (e.g., Demandbase, 6Sense).
- Exceptional communicator and collaborative leader with a talent for fostering high-performance teams.
Nice to Have
- MBA or advanced degree.
- CRM/Customer Support industry experience.
Team & Environment
You will report to the CMO at Kustomer.
Benefits & Compensation
- Competitive salaries and stock options.
- In the U.S.: 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, generous vacation policy.
- In the UK: pension, supplemental health insurance and other perks.
Work Mode
This role is remote friendly and open to candidates in the U.S. and U.K.
We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
