About the Role
Build and lead a content marketing team responsible for shaping brand narrative, driving demand, and supporting customer retention through compelling, data-informed content across digital channels.
Responsibilities
- Define and execute a comprehensive content marketing strategy aligned with business objectives
- Lead the creation of high-quality content for digital platforms, including blogs, social media, and email campaigns
- Develop editorial calendars and content roadmaps to ensure consistent publishing
- Collaborate with product and marketing teams to align content with campaign goals
- Oversee content performance analysis to optimize engagement and conversion
- Manage and mentor a team of content creators and strategists
- Identify new content formats and distribution channels to expand reach
- Ensure brand voice consistency across all content outputs
- Drive SEO strategy through keyword research and content planning
- Partner with design and UX teams to enhance content presentation
- Monitor industry trends and adapt content strategy accordingly
- Produce thought leadership materials such as whitepapers and reports
- Coordinate content for product launches and major events
- Use analytics tools to measure content effectiveness and ROI
- Optimize content workflows for efficiency and scalability
- Maintain a content governance framework
- Develop content for diverse audience segments
- Support PR and media outreach with strategic narratives
- Evaluate third-party content partnerships and syndication opportunities
- Ensure compliance with legal and regulatory standards in content
- Lead A/B testing for headlines, formats, and distribution methods
- Foster a culture of experimentation and continuous improvement
- Represent content function in executive discussions
- Manage content budget and resource allocation
- Track competitive content strategies and benchmark performance
Compensation
Competitive salary with performance incentives
Work Arrangement
Hybrid work model with flexibility
Team
Cross-functional collaboration within marketing and product teams
What We Value
- Authentic storytelling over promotional messaging
- Data-driven decision-making in content planning
- Diversity of perspectives in narrative development
- Continuous learning and professional growth
- Transparency and open feedback in team culture
Growth Opportunities
- Leadership development programs
- Access to industry conferences and training
- Mentorship from senior executives
- Internal mobility across marketing functions
- Innovation time for experimental content projects
Available for qualified candidates
