About the Role
Role details below.
Responsibilities
- Have a thorough understanding of our products that enables you to communicate the key messages to our LawAdvisor community.
- Develop and implement go-to-market strategies that resonate with our audience - from development to post-launch evaluation
- Identify and prioritise target markets, segments, and personas based on data and market insights.
- Be a true hunter, hungry to uncover opportunities and connect them with a value-added solution.
- Conduct market research to understand customer needs, market trends, and competitive dynamics, and use this information to influence product, marketing strategies and strengthen product-market fit.
- Drive cross-functional GTM plans, coordinating with product, marketing, and sales teams to ensure smooth execution and alignment with overall business objectives.
- Develop enablement materials, such as pitch decks, product briefs, case studies, and objection handling guides, that empower the team to win.
- Establish feedback loops with sales and customer success, using real-world insights to continuously sharpen our positioning and messaging.
- Generate pipeline opportunities and influence buying decisions to drive revenue growth.
- Define and implement KPIs and success metrics for each GTM initiative, identifying areas for optimisation.
Requirements
- 5+ years of experience in GTM strategy, sales operations, business development, or related roles, ideally within a SaaS environment or technology sector.
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree is a plus.
- A deep understanding of customer needs, pain points, and buying journeys.
- Proven ability to take ownership of complex, ambiguous problems and drive them from concept to execution with clear strategic framing.
- Proven history of being able to influence and rally diverse stakeholders.
- Experience creating enablement resources for sales teams.
- Excellent written and verbal communication skills, with the ability to present complex information in a clear, concise, and compelling way.
- Strong project management skills with a proven ability to lead cross-functional teams, prioritise tasks, manage complex projects, and quickly shift focus as the business evolves.
- Ability to analyse data, market trends, and customer feedback to inform strategies and make data-driven decisions.
Nice to Have
- Have experience working in legal tech or another domain with complex, high-stakes workflows.
- A passion for innovation and a deep interest in AI, automation, and the future of legal technology.
- Have supported a fundraising process, participated in investor conversations, or presented technical roadmaps to external stakeholders.
Additional Information
- You personify the LawAdvisor brand and understand that creating a ‘community’ around our brand is the most credible and accessible way to interact with our current and potential cust