Ignition seeks a Global Director, Growth Marketing to lead our worldwide growth strategy with a focus on digital channels and funnel optimization. You will partner closely with Sales, PMM, Field Marketing, and other functions to design and execute high-impact programs that drive demand, increase pipeline, and deliver measurable revenue growth.
What You'll Do
- Drive our digital-first acquisition strategy, encompassing both inbound and outbound channels.
- Grow digital contribution across Ignition’s web properties by optimizing the digital experience across the buyer’s lifecycle.
- Increase self-serve signups and product adoption.
- Champion a Test & Learn agenda to foster innovation across the Marketing organization.
- Build sophisticated buyer’s journeys aimed at increasing awareness and conversion across key segments.
- Collaborate with MOPs and Sales to optimize lead flow, prioritization, and conversion outcomes.
- Manage, measure, and optimize our paid media program.
- Be a driving force in evolving our ABM program to grow up-market pipeline contribution.
- Optimize our website experience to increase user engagement and conversion rates.
- Leverage intent data, account-based marketing (ABM), and best-in-class demand generation practices to develop scalable, repeatable customer acquisition strategies.
- Provide clear visibility and analytics on funnel metrics, channel performance, and conversion rates, reporting weekly and quarterly to the leadership team.
- Collaborate with Regional Marketing and RevOps to align digital efforts with local field marketing initiatives for a seamless customer journey.
- Act as a central point of collaboration for growth marketing efforts, aligning closely with Sales, RevOps, and Regional Marketing on campaigns.
- Partner with Regional Marketing to complement field-based campaigns with strategies that maximize growth.
What We're Looking For
- 8+ years of growth B2B marketing experience with expertise in high-volume global SaaS businesses.
- Expertise operating in hybrid self-serve (PLG) and sales-led motions.
- Experience driving international growth across regions and languages.
- Proven track record driving growth in new and emerging categories with emphasis on demand creation tactics.
- Ability to thrive in a fast-paced environment.
- Deep understanding of digital-first demand generation tactics, including SEO, AEO, SEM, account-based marketing, and CRO, with a test-and-learn mindset.
- Proficiency in interpreting data to assess channel performance, funnel metrics, and conversion rates, and translating insights into actionable strategies.
- Proven track record of building, leading, and mentoring digital teams, fostering a growth-focused culture of continuous improvement.
- Excellent communication skills, adept at articulating digital strategies and campaign performance to stakeholders.
- Demonstrated success in setting and achieving measurable goals within budget and timelines, with a strong sense of ownership and entrepreneurial drive.
- Bachelor’s degree in Marketing, Economics, or a related field, or equivalent professional experience.
Nice to Have
- Experience working in Fintech, Payments or Professional Services.
- Experience marketing to accounting or other professional services.
- Experience with Amplitude.
Team & Environment
You will work closely with Sales, PMM, Field Marketing, MOPs, RevOps, and Regional Marketing as a central collaborator for growth marketing efforts.
Benefits & Compensation
- Compensation: USD $160,000 - $215,000 (US) or CAD $180,000 - $235,000 (Canada) plus variable bonus and equity.
- Employee stock options from day one.
- 401k/RRSP program with employer matching.
- 20 days of accrued annual leave/vacation plus 10 wellbeing days.
- Additional paid day off for your birthday.
- Volunteering leave.
- Health, dental, and vision benefits.
- Annual education allowance reimbursement.
- Employee recognition program.
- Quarterly wellness allowance.
- Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform.
- Flexible working arrangements.
- WFH reimbursement and technology allowance.
- Paid parental leave.
Work Mode
This is a global role open to candidates in Canada (Ontario or British Columbia) and the US (California, Colorado, Illinois, Texas, Arizona, Washington).
Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
