Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO.

What You'll Do

Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
Understand how content must be shaped for LLM visibility and apply best practices while adhering to brand and quality standards.
Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business.
Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.
Utilize a data-driven approach to execute content tasks and identify content performance trends.
Collaborate with Content and Digital Strategy teams to ensure optimized content is published effectively.
Manage assigned content tasks effectively, meeting deadlines and quality standards.
Leverage AI in content analysis, editing and production workstreams to improve efficiency and output.

What We're Looking For

4+ years of professional experience in SEO, digital marketing, or content strategy, with a focus on content optimization and/or content development.
Understands how content is rewarded in both LLMs and modern-day search ranking algorithms.
Familiarity with current GEO concepts and the role of LLMs in search.
Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.
Proficiency in data analysis and insights gathering for content output and performance tracking.
Strong communication skills, with the ability to articulate content requirements and results clearly.
Ability to operate manage multiple content execution projects concurrently, adhering to deadlines, and communicating effectively to team leadership.
Experience using Adobe Experience Manager (AEM) or a similar enterprise-level CMS.

Nice to Have

Background in the Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain.

Technical Stack

SEO/AI Search platforms: SEMRush, BrightEdge, Ahrefs, Profound, Google Search Console
Adobe Experience Manager (AEM) or similar enterprise-level CMS

Benefits & Compensation

Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Equity (where applicable)
Bonus
Compensation: $80,000-$110,000 USD (California (excluding SF Bay Area), Colorado, Illinois, New York, Washington); $72,000-$99,000 CAD (Canada) + equity

Work Mode

This is a hybrid position open to candidates in California, Colorado, Illinois, New York, Washington, and Canada.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.