Weekday is looking for a Freelance Product Designer (Conversion Specialist) to take full ownership of our website and landing page experience. You will audit, redesign, and optimize our digital properties to ensure every visitor has a seamless, high-converting journey. You’ll work closely with our Design Lead, development team, and marketing team to deliver data-driven improvements.
What You'll Do
- Conduct a full UX/CRO audit of our main websites.
- Set up and interpret GA4, Hotjar (or similar tools), heatmaps, and user journey tracking.
- Identify drop-off points and design actionable fixes.
- Create conversion-focused wireframes, prototypes, and landing page layouts.
- Test and iterate designs using A/B testing and usability studies.
- Work with our development team (HTML/CSS/WordPress) for implementation.
- Ensure trust signals, CTAs, and chatbot flows are optimized for lead generation.
- Deliver weekly progress reports on experiments and conversion impact.
What We're Looking For
- 3+ years of proven experience as a Product Designer, UX Designer, or CRO Specialist.
- A strong portfolio showing conversion-focused projects (landing pages, websites, funnels).
- Hands-on experience with GA4, Hotjar, heatmaps, and usability testing.
- Solid skills in wireframing, prototyping, and UI design using Figma, Sketch, or XD.
- An understanding of marketing funnels and lead-generation psychology.
- The ability to work independently, deliver fast, and communicate clearly.
Technical Stack
- Analytics & Testing: GA4, Hotjar
- Design: Figma, Sketch, XD
- Development: HTML, CSS, WordPress
Team & Environment
You will work closely with our internal Design Lead, development team, and marketing team.
Work Mode
This is a freelance position open to candidates located in India.
