EQL Edtech is looking for a Founding Marketing/Growth Associate to build the marketing engine for our remote AI EdTech SaaS startup. You will develop playbooks to scale our teacher-led, bottom-up growth model using Product-Led Growth principles from day one.
What You'll Do
- Create compelling, authentic content (blog posts, case studies, newsletters, social media, SEO articles) that resonates with US K-12 teachers.
- Build and manage a vibrant online community of teacher advocates and 'super-users'.
- Develop and execute multi-channel digital marketing campaigns (email, social media, webinars) to generate qualified leads.
- Design and manage email drip campaigns to nurture free users toward school-wide adoption.
- Analyze user data to identify friction points and growth opportunities within the product.
- Develop and optimize referral programs and other word-of-mouth loops leveraging a satisfied teacher base.
- Manage the marketing technology stack (e.g., social schedulers, email platforms, CRM).
- Create marketing and sales assets (copywriting, one-pagers, case studies, presentations) to support the sales team.
- Track and report on key marketing metrics, turning data into actionable insights.
What We're Looking For
- Native-level English: Exceptional written and verbal communication skills.
- 1-3+ years in a marketing role with hands-on experience in digital marketing, content creation, community management, or demand generation.
- Direct professional experience in the K-12 ecosystem, either as a former K-12 teacher or marketing to US teachers/schools at an EdTech SaaS company.
- Highly self-motivated 'doer' with a 'figure-it-out' mindset, comfortable with ambiguity and fast pace.
- Comfortable using modern SaaS and GenAI tools to work efficiently.
Nice to Have
- Specific experience with Product-Led Growth strategies.
- Experience marketing to curriculum directors or school administrators.
- Former English/Humanities teacher who has since moved into a marketing career.
Technical Stack
- Modern SaaS tools
- GenAI tools
- Social schedulers
- Email platforms
- CRM
Team & Environment
You will be a founding team member, working closely with the CEO and founders.
Benefits & Compensation
- Real Impact: Your work will directly help millions of students in K-12 education get better, faster feedback.
- Rapid Growth: Join a fast-growing startup with exponential revenue growth last year.
- Founding Team Ownership: Shape core marketing processes and strategy from day one.
- Direct Mentorship: Work closely with the CEO and founders, learning how to build a high-growth SaaS company.
- Total Flexibility (Fully Remote): Enjoy a fully remote, autonomous culture built on trust and results.
- Compensation: US$25,000 per year + potential for future equity as a foundational team member.
Work Mode
This is a fully remote position open to candidates globally.
EQL Edtech is an equal opportunity employer.
