Ema is hiring a Field Marketing Manager

Responsibilities

• Lead end-to-end planning and execution of industry conferences, trade shows, and company-hosted gatherings such as executive roundtables, dinners, and local meetups throughout the U.S.
• Oversee all on-site event elements including exhibit booth setup, staffing plans, signage, promotional materials, logistics for shipping, audiovisual needs, catering, and speaker coordination.
• Assess potential sponsorship opportunities, negotiate agreements with vendors, and manage event spending to ensure strong return on investment.
• Partner with Business Development and Sales teams to align event activities with target account engagement and revenue pipeline objectives.
• Orchestrate outreach before events, manage engagement tactics at booths and functions, and execute follow-up procedures to maximize lead conversion.
• Ensure all event-generated leads are promptly and effectively transitioned to sales teams for timely follow-up.
• Work closely with AI Strategy, Product Marketing, and Design colleagues to prepare on-brand demonstrations, marketing materials, and messaging tailored for events.
• Contribute to larger demand generation initiatives, including regional campaigns and joint marketing efforts with partners.
• Monitor and report key event metrics such as leads captured, pipeline impact, cost per lead, attendance rates, and deal velocity, using insights to refine future strategies.
• Focus on data-driven decision-making by identifying high-performing activities and eliminating low-impact efforts to guide future investment.

Compensation

Compensation is based on factors including location, experience level, and relevant skills. Some positions may qualify for variable pay, equity, and benefits.

Work Arrangement

Remote (Country)

Team

Reports to the Marketing Lead and collaborates across teams including Business Development, Sales, AI Strategy, Product Marketing, and Design.