Responsibilities
- Develop and execute integrated field marketing programs aligned to regional pipeline and revenue targets
- Work closely with our sales and customer success team and forge strong communication and processes between teams
- Plan and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns
- Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
- Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
- Increase Synthesia’s visibility and credibility in DACH through strategic event selection, thought leadership activations, and local storytelling
- Develop relationships with key industry communities and associations
- Travel between our European offices in addition to the events you will be organizing. It's essential that you're open and willing to travel as and when required
Requirements
- 4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech
- Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs
- Experience running integrated, multi-touch campaigns across online and offline channels
- Strong background partnering directly with Sales and Revenue teams
- Deep understanding of regional pipeline planning
- Experience managing marketing automation and CRM platforms (HubSpot & Salesforce)
- Strong analytical skills with ability to translate data into actionable insights
- Exceptional project management and organizational skills
- Native-level German and fluent English
- Highly proactive with strong ownership mentality
- Comfortable balancing strategic planning with hands-on execution
- Collaborative and influential across functions
- Adaptable in a fast-paced, scaling environment
Work Arrangement
Hybrid
Additional Information
- Travel between European offices and events is required
- Native-level German and fluent English required
