About the Role
Own the development and implementation of field marketing initiatives and event strategies that align with regional business goals and amplify market presence.
Responsibilities
- Design and manage integrated field marketing campaigns across multiple regions
- Lead end-to-end planning and execution of in-person and virtual events
- Collaborate with sales teams to align events with pipeline objectives
- Track and report on event-driven lead generation and conversion metrics
- Develop localized marketing strategies to support regional market entry
- Manage event budgets and vendor relationships
- Create compelling event content and promotional materials
- Coordinate logistics for booth setups, travel, and on-site staffing
- Build relationships with industry partners and event organizers
- Optimize event follow-up processes to accelerate sales handoff
- Use data to evaluate program effectiveness and inform future strategies
- Ensure brand consistency across all field marketing assets
- Support the launch of new products through experiential marketing
- Train field teams on marketing tools and campaign messaging
- Monitor competitive activity in key markets
- Maintain a master event calendar aligned with sales cycles
- Develop post-event reports for stakeholders
- Identify opportunities for sponsorships and co-marketing
- Integrate digital marketing with field initiatives
- Drive attendance at events through targeted outreach
- Manage RSVP and registration systems
- Leverage CRM data to personalize event experiences
- Support customer advocacy through event-based networking
- Ensure compliance with marketing policies and data privacy
- Stay current on event technology and industry trends
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Collaborative marketing team focused on measurable outcomes and customer engagement
About the Role
This position leads the design and delivery of field marketing and event strategies that strengthen customer relationships and support revenue growth. You will manage a diverse portfolio of programs, from industry conferences to localized demand generation events, ensuring alignment with broader marketing and sales goals.
What We’re Looking For
We seek a results-driven marketer with hands-on experience in executing high-impact events and field campaigns. The ideal candidate is organized, data-minded, and capable of balancing creative outreach with measurable business outcomes.
Available
