Allbirds is hiring a Director, Paid Media to be the hands-on leader driving profitable growth across our paid marketing funnel. You'll balance day-to-day execution with high-level strategy, managing media budgets, a small team, and external partners to achieve acquisition, retention, and efficiency goals.
What You'll Do
- Directly manage and optimize campaigns across all paid channels, including Search, Social, Display, Affiliates, and CTV.
- Own the paid media strategy and aid in-platform execution, covering bidding, targeting, budget allocation, placements, and creative performance.
- Build and manage monthly, quarterly, and annual media plans tied to key business objectives.
- Lead structured creative testing within platforms to identify what messaging and formats drive performance.
- Partner closely with the creative team to develop and refine platform-native advertising.
- Use first-party data and CRM insights to sharpen targeting and improve measurement.
- Manage and mentor a small in-house team while remaining actively involved in campaign execution.
What We're Looking For
- 8+ years of paid media experience at high-growth eCommerce or DTC brands.
- Deep, hands-on expertise managing campaigns directly in Google Ads, Meta, TikTok, and Pinterest.
- Proven comfort moving between strategy and hands-on execution.
- Skilled in creative testing with a track record of extracting actionable insights that inform performance and brand storytelling.
- Strong creative intuition and the ability to translate data into clear, creative direction.
- Experience in incrementality testing and MMM.
- A proven record of driving measurable growth in acquisition and iROAS while building brand connection.
- Analytical, curious, and adaptable to fast-moving environments.
- A Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Nice to Have
- Agency experience.
- Experience with Liftlab.
Technical Stack
- Google Ads
- Meta
- TikTok
Team & Environment
You will manage a small team within the Marketing organization and report to the Sr. Director, Growth Marketing.
Benefits & Compensation
- Compensation: $155k - $165k + equity for eligible roles.
- Health benefits include Medical, Dental, and Vision plans.
- 100% Company paid OneMedical memberships available for members of certain medical plans.
- Company HSA contribution for enrolled HSA members.
- Financial benefits include: company equity for eligible roles, 401(k) with employer matching, Employee Stock Purchase Plan, company-paid life insurance, short-term and long-term disability, pre-tax savings programs.
- Unlimited PTO for full-time corporate roles.
- Parental leave (with a new parent bonus for full-time employees).
- Employee Assistance Program.
- Company discount (50%) on most Allbirds products.
- Reimbursement on eligible wellness expenses and cellphone for certain eligible roles.
Work Mode
This is a remote position open to candidates based in: Arizona, California, Colorado, Connecticut, DC, Georgia, Illinois, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Utah, Washington.
Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws.
