As Director of Product Marketing at The Nielsen Company, you will lead the global go-to-market strategy, positioning, and commercialization for Gracenote’s portfolio of data, IDs, and AI-powered content solutions serving media, entertainment, and advertising customers. You will own the product marketing strategy end-to-end, partnering closely with Product, Sales, Customer Success, and other Marketing functions to drive revenue growth and product adoption.
What You'll Do
- Partner with Product Management to shape roadmaps with market insight, customer feedback, and competitive intelligence.
- Collaborate closely with Sales and Customer Success to accelerate new product adoption, support renewals, and expansions.
- Define and own the PMM team charter, including scope, responsibilities, success metrics, and engagement model.
- Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms.
- Assess current team strengths, gaps, and workloads; implement a clear operating model, role definitions, and career paths for Product Marketing Managers.
- Provide hands-on coaching and feedback to existing PMMs, upskilling them in strategic storytelling, insight-driven positioning, launch leadership, stakeholder management, and influence.
- Create rituals and processes that elevate PMM from primarily GTM execution to a more strategic partner in roadmap definition, packaging, pricing, and segment strategy.
- Lead GTM planning and execution for new products and features, using those launches as opportunities to model best-in-class PMM practices.
- Implement lightweight but effective measurement for PMM, such as launch health, digital content engagement, and enablement utilization.
- Represent the PMM function with Gracenote leadership, securing ongoing executive sponsorship and resourcing for the team.
What We're Looking For
- 8–10+ years of experience in B2B product marketing.
- At least 3–5 years in a leadership role building or reshaping a PMM function or team.
- Demonstrated success coaching and developing PMMs, including setting clear expectations, creating growth plans, and elevating a team’s strategic impact.
- Experience defining PMM charters, processes, and frameworks in organizations where the function is maturing or being repositioned.
- Strong background in data, SaaS, ad tech, media, or streaming domains.
- Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales, and Customer Success.
- Excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams.
- Comfortable operating in a matrixed, global environment and balancing strategic leadership with hands-on execution.
Nice to Have
- Familiarity with entertainment data, CTV/streaming, or contextual advertising.
Team & Environment
You will partner closely with Product, Sales, Customer Success, and other Marketing functions.
Benefits & Compensation
- Comprehensive benefits package including health & wellness plans.
- 401(k) retirement coupled with a Nielsen match.
- Generous paid time off policy.
- Company provided car for those who qualify.
- If eligible, a discretionary incentive/bonus.
- Reasonable estimated salary range, adjusted based on geographic location.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
